#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAlexandria

Wrestling World's Attention on Dunia after Golden Show

By United World Wrestling Press

ALEXANDRIA, Egypt (May 2) -- Dunia SIBOMANA (COD) was six years old when, in an instant, his childhood was shattered.

While playing with his brother and cousin at the Virunga National Park in the Congo, the three boys were attacked by chimpanzees. His brother and cousin did not survive. Dunia did, but just barely. The attack left him with devastating injuries to his lips, face, and right ear. Much of the muscle in his face was destroyed, and he lost the middle finger of his left hand. Yet from that unimaginable tragedy, a story of resilience began to take shape - one that saw rise to claim two golds at the African Championships in Alexandria.

UWW Plus

At just eight years old, Dunia was brought to the United States for a chance at rebuilding what had been taken from him. What followed was a long and gruelling journey through 14 intensive surgeries, where doctors painstakingly grafted tissue and muscle in an effort to reconstruct his lips and restore basic function to his face. Each procedure was another battle, each recovery another test of endurance.

During his time in the United States, Dunia lived with two host families before finding a permanent home with Long Beach assistant wrestling coach Miguel Rodriguez and his wife, Marissa. What began as care turned into something deeper. They adopted him, giving him not just stability but a family. In 2019, Dunia officially became a permanent U.S. resident.

That possibility found its outlet on the wrestling mat. Dunia emerged as a force in middle school and continued to rise through the ranks at Long Beach High School. His determination, forged through years of hardship, translated into a relentless drive. At just 14 years old, he captured the New York State Division 1 wrestling championship title in 2022, a stunning achievement that marked him as one of the sport’s brightest young talents.

On Saturday, Dunia’s journey reached another defining moment. Competing at 57kg for his birth nation, Congo, he claimed the gold medal with commanding authority. He opened with a tense 3-2 victory over Alaa ELSAYED (EGY), then surged past Mouadh CHIBANI (ALG) with a dominant 12-2 semifinal win. In the final, he needed just 51 seconds to overwhelm Roland NFORSONG (CMR), sealing a 10–0 technical superiority victory.

Dunia’s march to the top of the podium was even more remarkable because he was one of the two wrestlers in Freestyle not from Egypt or Algeria to win the gold medal. The other wrestler who put the brakes on Egypt’s dominance was Harrison ONOVWIOMOGBOHWO (NGR), who defeated Mohamed SALAHELDIN (EGY) 10-4 to win the gold medal in the 97kg category.

These two results, however, did not stop Egypt from running away with the team title. The host-nation wrestlers reigned supreme in six out of the 10 categories, winning gold medals in the 61kg, 65kg, 70kg, 74kg, 92kg and 125kg weight classes. Algeria were second best, claiming top-of-the-podium finishes at 79kg and 86kg divisions.

Hassan ELSAYED (EGY) started the fireworks for the hosts by defending his title at 61kg. He started with a flawless 12-0 win over Saviour EGOLI (NGR), then beat Rabby KILANDI (COD) on superiority in the second round. He maintained his unbeaten record by defeating Tadeu DE DEUS (ANG) in the third round and entering the semifinals, where he defeated Mustapha BATNINI (TUN) 11-0. In the final, Elsayed beat Abdelghani AID (ALG) 9-1 to win the title.

Shehabeldin MOHAMED (EGY) took just two minutes to pin Stephen AKINTEWE (NGR) in the 65kg final to claim the title. He used a perfect over-under to throw Akintewe and secure the fall. Soon after, Mohamed AHMED (EGY) was even quicker to win the 70kg final against Wotna NDOC (GBS), 12-1, rolling him using the gut-wrench to win in just 1:02 minutes and upgrading his 2025 silver to gold.

Defending champion at 74kg Omar MOURAD (EGY) managed to retain his gold medal after winning the final against Ebierelayefa ANDREW (NGR) in just 1:13. Mourad used a counter front headlock to throw Andrew over and then pinned the Nigerian used a double-arm lock.

Ahmed MOHAMED (EGY) added the fifth gold medal, beating Walid CHEIKH LAHLOU (MAR), 12-0, in the 92kg final. He used an arm-throw to score four points, then a fireman carry to get two more and lead 6-0. He could not pin Lahlou but got two more points for exposure. A second arm-throw gave him four more points and win the final via technical superiority.

In the round-robin bracket at 125kg, Abdelrahman SHEYATAN (EGY) won all four of his bouts in dominant fashion to claim the gold medal. He won his first bout against Joel TOKAI (KEN), 10-0, pinned Issah FUSEINI (GHA), got a forfeit in Round 4 and then pinned Laid KHELIF (ALG), the eventual silver medalist, in Round 5.

At 79kg, Abdelkader IKKAL (ALG) managed to defended his gold medal at the expense of Mohamed ABDELHADY (EGY), winning the final 10-0. A stepout opened the scoring for Ikkal who then scored a takedown using a leg-attack before lacing Abdelhady for a turn to lead 5-0. He tripped the Egyptian for two more points before an easy takedown made it 9-0. He finished the final with a stepout to win just before the break.

Fateh BENFERDJALLAH (ALG) reclaimed the 86kg title after three years, beating Gabriel MC DUFFIE (SLE), 12-0 in the final. He used two beautiful arm throws to score eight points and two turns for two points each. Despite the loss to Benferdjallah, McDuffie can be proud that he is the first-ever Freestyle silver medalist for Sierra Leone at the African Championships.

Photo

RESULTS

57kg
GOLD: Dunia SIBOMANA (COD) df. Roland TAMBI NFORSONG (CMR), 10-0

BRONZE: John LEOPOLD (MRI) df. Makaya KATENDI (ANG), 9-1
BRONZE: Mouadh CHIBANI (ALG) df. Alaa ELSAYED (EGY), 11-7

61kg
GOLD: Hassan ELSAYED (EGY) df. Abdelghani AID (ALG), 9-1

BRONZE: Saviour EGOLI (NGR) df. Mustapha BATNINI (TUN), 5-5

65kg
GOLD: Shehabeldin MOHAMED (EGY) df. Stephen AKINTEWE (NGR), via fall

BRONZE: Raby BAPELEKIA (CGO) df. Gilbert MWAMBA (ZAM), 11-0
BRONZE: Oussama LARIBI (ALG) df. Gabriel YANGA (COD), 10-0

70kg
GOLD: Mohamed AHMED (EGY) df. Wotna NDOC (GBS), 12-1

BRONZE: Khaireddine BEN TLILI (TUN) df. Mourad SAAD (MAR), via forfeit
BRONZE: Dideikemei EREFAGHA (NGR) df. Elie DJEKOUNDAKOM DJERAYOM (CHA), 12-0

74kg
GOLD: Omar MOURAD (EGY) df. Ebierelayefa ANDREW (NGR), via fall

BRONZE: Abderrahmane BENAISSA (ALG) df. Jacques MONTY MBOUGOU (CMR), 5-2
BRONZE: Caetano ANTONIO SA (GBS) df. Omar LAMBARRAA (MAR), 7-5

79kg
GOLD: Abdelkader IKKAL (ALG) df. Mohamed ABDELHADY (EGY), 10-0

BRONZE: Solomon ULABO (NGR) df. Totiana RAZAFINJATO (MAD), via fall
BRONZE: Andy MUKENDI (COD) df. Mohammed BOUAZOUNI (MAR), 10-0

86kg
GOLD: Fateh BENFERDJALLAH (ALG) df. Gabriel MC DUFFIE (SLE), 12-0

BRONZE: Mohamed EL MEKKAOUI (MAR) df. Persy BAMONA (COD), via fall
BRONZE: Matteo MONTEIRO FURTADO TRESSE (CPV) df. Bouba SALEH (CHA), 10-3

92kg
GOLD: Ahmed MOHAMED (EGY) df. Walid CHEIKH LAHLOU (MAR), 12-0

BRONZE: Kevin MOSSE (BUR) df. Tiwisna BAMBA (CHA), via fall

97kg
GOLD: Harrison ONOVWIOMOGBOHWO (NGR) df. Mohamed SALAHELDIN (EGY), 10-4

BRONZE: Wali KEBIR (ALG) df. Cedric ABOSSOLO (CMR), via inj. def.

125kg
GOLD: Abdelrahman SHEYATAN (EGY)
SILVER: Laid KHELIF (ALG)
BRONZE: Issah FUSEINI (GHA)