#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

UWW Lifts Restrictions on Belarus, Russia Wrestlers

Friday, May 15, 2026 - 03:02 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (May 15) -- United World Wrestling will allow Belarusian and Russian wrestlers to compete without restrictions at upcoming UWW competitions with immediate effect.

Under the updated participation guidelines, wrestlers from Belarus and Russia will compete under their respective national flags at all age-group levels, including senior. Athlete and staff uniforms may now bear the country initials “RUS” and “BLR,” while the national anthems of both countries will be played during medal ceremonies at UWW events if their wrestlers win gold medals or a team wins a championship.

All other standard UWW competition protocols will remain in effect in accordance with international wrestling rules.

In January, UWW had approved the participation of all wrestlers from the two countries up to the U23 age-group level under their respective national flags following an IOC recommendation that youth athletes holding Belarusian or Russian passports should no longer face restrictions on participation in sports events, including team competitions.

UWW first issued a statement on the geopolitical situation surrounding Ukraine in March 2022 and aligned with measures recommended by the IOC. At the time, UWW decided that wrestlers and officials belonging to affiliated and associated federations in Belarus and Russia would not be invited or allowed to participate in international competitions on the UWW calendar.

In April 2023, UWW formed an independent panel to verify the eligibility of wrestlers from Belarus and Russia based on the IOC’s recommended conditions of participation. At the same time, UWW approved wrestlers in the U15 and U17 age categories to compete as neutral athletes in international competitions.

UWW issued another update to the eligibility criteria for Belarusian and Russian wrestlers in September 2024. In February 2025, UWW announced that all eligible wrestlers from Belarus and Russia would compete under the UWW flag, removing the “Individual Neutral Athletes” designation. However, UWW did not authorize the use of national anthems or references to the flags, symbols, or coats of arms of Belarus and Russia.