#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#JapanWrestling

World Champs Morikawa, Ishii Set Up Clash in 68kg Final

Friday, May 22, 2026 - 12:40 By Ken Marantz

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TOKYO (May 22) -- The first of what could be several clashes of Japanese women titans was set up when reigning world champions Miwa MORIKAWA and Ami ISHII advanced to the 68kg final at the Meiji Cup All-Japan Championships in Tokyo on Friday.

Morikawa, the world champion at 65kg, had her hands full in grinding out a 3-2 win over world U20 champion Rey HOSHINO in their semifinal, scoring the decisive takedown off a counter in the final minute.

Ishii, the current 68kg world champ, had little trouble piling up the takedowns in a 10-0 victory over former world champion Masako FURUICHI.

Morikawa got the best of Ishii at the Emperor's Cup All-Japan Championships last December, winning 5-3 to earn a trip to the Asian Championships, where she had to settle for the silver medal.

This time there is more at stake in the final on Saturday, as the Meiji Cup is serving as the final qualifier for this year's Asian Games, to be hosted by Japan, and the World Championships.

Winners of both the Emperor's Cup and Meiji Cup automatically earn places on the national team; if they are different, a playoff is held between the two at the end of the day.

Given the stakes, Morikawa knows Ishii will be coming at her with all guns blazing, knowing she need to beat Morikawa twice to earn a national team berth.

"That [Emperor's Cup win] doesn't matter," Morikawa said. "In that match, I went all out to the end and came up with the victory. I think that tomorrow, she will really be coming after me. I have to show the willpower and guts to not give in. I will do my utmost to secure the national team place in one fell swoop."

Morikawa naturally would not reveal what strategy she has for Ishii, but says she will rely on what her coach, four-time Olympic champion Kaori ICHO, comes up with.

"She's really good with her attacks, and my strong point is defense," Morikawa said. "Kaori will devise a plan, and I'll just go along with that."

Yuka KAGAMI (JPN)Yuka KAGAMI (JPN) reached the 76kg final at the Meiji Cup. (Photo: wrestling-spirits.jp / Takeo Yabuki)

In other semifinals on the second day of the four-day tournament at Tokyo's Komazawa Gym, Paris Olympic champion Yuka KAGAMI moved a step closer to returning to the global stage by making the 76kg final.

Kagami posted a slim 2-1 victory over Ayana MORO, with all of the points scored on the activity clock, to set up a meeting with Yasuha MATSUYUKI, who dealt her a stunning loss in the final of the Emperor's Cup, which was her first competition since Paris.

"I came to realize that last time, the fighting spirit that I had at the Olympics was taking a nap," Kagami said. "For these five months, I have prepared to come here and definitely win the title, then the playoff."

At 53kg, world champion Haruna MURAYAMA outlasted longtime rival and former Olympic champion Mayu SHIDOCHI 2-1 -- with all points scored on the activity clock -- to set up a final against Moe KIYOOKA for the second straight year.

Murayama defeated Kiyooka, the world 55kg champion in 2024, twice last year -- 3-1 in the final, then again 4-1 in the playoff -- to make the team to the World Championships in Zagreb, where she claimed her fourth career gold.

Kiyooka came back to win the Emperor's Cup title in Murayama's absence, and will be looking to avenge last year's losses as she attempts to fill the void left when Olympic champion Akari FUJINAMI moved up to 57kg.

In a tragic incident, Taishi NARIKUNI's bid to repeat the Freestyle-Greco double that he accomplished at the Emperor's Cup ended when he suffered a serious eye injury in his Greco 70kg quarterfinal -- which he won nonetheless, but then was easily beaten in the semifinals.

Facing Takara FUKUZAWA in the last eight, Narikuni took a hard shoulder to the eye, which knocked him woozy for awhile. He managed to continue on, finishing up a 5-0 victory. But, wearing a patch over his right eye in the semifinals against Hajime KIKUTA, he went down 8-0 in 28 seconds.

Narikuni was scheduled to also take the mat later in the day in the Freestyle 72kg final, but would end up defaulting that match. Family members said he was taken to the hospital and was diagnosed with a broke cheek bone below his eye and would undergo surgery on Saturday.

As defending Freestyle 97kg champion Arash YOSHIDA awaited his final, it was a tough day for rest of his family, whose Iranian father runs the kids wrestling club where the siblings got their start in the sport.

Keivan YOSHIDA, Arash's older brother who preceded him as 97kg champion in 2024, was ousted in the semifinals at 125kg, losing 11-1 to Hosei FUJITA.

Just moments later on an adjacent mat, younger brother Ariya YOSHIDA was dealt a tough 10-9 loss at 79kg to Kanata YAMAGUCHI.

In the final, Yamaguchi will face another wrestler with Iranian heritage, newly crowned Asian champion Keyvan GHAREHDAGHI, a 10-0 winner over Kohei KITAMURA in the other semifinal.