#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAmman

U17 Worlds: Another Petriashvili rises; U.S. beats Iran for FS team title

Sunday, August 25, 2024 - 21:04 By Vinay Siwach

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AMMAN, Jordan (August 25) -- A new Petriashvili is on the block. The younger brother of the newly crowned Olympic champion Geno PETRIASHVILI (GEO), Konstantine, became the U17 world champion on Sunday in Amman.

The younger Petriashvili showed exceptional wrestling, identical to Geno, over two days to win the 92kg weight class and win his first world title.

Last year, he finished with a bronze medal in the 80kg weight class but jumped to 92kg this year. He won the U17 European Championships in Novi Sad in July and now has both the continental and world titles. Petriashvili is set to compete at the U20 World Championships next week in Pontevedra, Spain.

In other finals, the United States won two gold medals, Iran captured one while Kyrgyzstan, which won two golds on Saturday, added another on Sunday.

The United States won the team title with 152 points, 20 more than second-place Iran. Kyrgyzstan finished third with 104 points, its first-ever podium finish at the U17 World Championships.

In the final, Petriashvili was up against Rodion SANAKOEV (AIN) and constantly hit the double-leg attack. He scored no success using that attack and was put on the activity clock in the first period.

As Sanakoev built an attack, Petriashvili defended well and scored exposure for two points. He led 2-0 at the break and defended every attack from Sanakoev to keep the two-point lead. Petriashvili got a takedown in the final 30 seconds after Sanakoev failed to defend using chest wrap. He scored two turns to extend his lead to 8-0 as the clock expired.

Konstantine PETRIASHVILI (GEO)Konstantine PETRIASHVILI (GEO) defeated Rodion SANAKOEV (AIN) 8-0 in the 92kg final. (Photo: United World Wrestling / Kadir Caliskan)

"I am Konstantine. U17 world champion. Last year I won the bronze medal," a jubilant Petriashvili said after the final. "The final was very difficult. I was tired in the middle."

After winning the final, Konstantine broke out in a celebration similar to Geno's, punching his fist in the air with a roar.

"My brother is the best and king of wrestling," he said. "I have no pressure. I think its good when they tell me I am Geno's brother."

Samuel SANCHEZ (USA)Samuel SANCHEZ (USA) celebrates after winning the 45kg gold medal at the U17 World Championships. (Photo: United World Wrestling / Kadir Caliskan)

U.S. wins title

Samuel SANCHEZ (USA) had to come from behind and Domenic MUNARETTO (USA) won his second U17 world title to held the United States win the team title over Iran, its second in three years.

Sanchez was down 5-0 against Amirabbas RAMEZANI (IRI) after the first period in the final but came back strongly in the second period. He cut the lead to two points after Ramezani was penalized for a singlet pull and he gave up a takedown.

Ramezani defended most of the period but Sanchez hit a smart go-behind and exposure to make it 7-5. A turn using trap-arm gave him a 9-5 lead which he defended till the clock expired.

Domenic MUNARETTO (USA)Domenic MUNARETTO (USA) defeated Frederick BACHMANN (PUR) in the 51kg final. (Photo: United World Wrestling / Kadir Caliskan)

Munaretto, who won 45kg gold at the 2022 U17 Worlds, added another by beating Frederick BACHMANN (PUR), 3-1, in the 51kg final.

Bachmann, who was trying to become the first Puerto Rican to win gold at U17 Worlds in 49 years, fell short, a day after his brother Joseph met with the same fate in the 55kg final.

Both wrestlers were put on activity clocks but it was Munaretto who got the advantage as Bachmann was on the clock in the second period. This gave Munaretto a 1-1 criteria lead. Bachmann tried his best to score a point but failed and a desperate attempt in the final second saw him fall on his back, which gave Munaretto another two points.

With a clean record in the final, Munaretto completed an incredible run in the tournament in which he did not given up a takedown for any points.

"I have been wrestling a lot," Munaretto said. "I have control of my ties."

Abolfazl SHAMSIPOUR (IRI)Abolfazl SHAMSIPOUR (IRI) won the gold medal at 71kg. (Photo: United World Wrestling / Kadir Caliskan)

Iran crowned a champion at 71kg after U17 Asian champion Abolfazl SHAMSIPOUR (IRI) defeated returning bronze medalist Manuel WAGIN (GER), 1-1 in the final. Shamsipour denied Germany its first-ever U17 world champion in Freestyle.

The final was decided after Shamsipour was awarded a point for Wagin's passivity, in the second period, giving the Iranian a 1-1 criteria lead. There were no more points in the match and Shamsipour won 1-1.

Omurbek ASAN UULU (KGZ)Omurbek ASAN UULU (KGZ) gave Kyrgyzstan its third gold of the U17 World Championships. (Photo: United World Wrestling / Kadir Caliskan)

Kyrgyzstan added a gold and a bronze medal to its two golds from Saturday and finished third in the team race. After Kursantbek ISAKOV (KGZ) at 55kg and Rustamzhan KAKHAROV (KGZ) at 65kg won gold medals, Omurbek ASAN UULU (KGZ) won the gold medal at 60kg while Marlen ABDRAIMOV (KGZ) won bronze at 51kg.

Asan  Uluu was up against Huseyn ISMAYILOV (AZE) in the final and at no point he was in any sort of trouble in the match. He scored a takedown and stepout in the first period to lead 3-0. He went for a bear hug throw but Ismayilov slipped out of the grip and Asan Uulu fell out of bounds to give one point to the Azerbaijan wrestler.

A stepout made it 4-1 for Asan Uulu and a point at the end of the bout gave him the 5-1 lead and the gold medal.

df

RESULTS

45kg
GOLD: Samuel SANCHEZ (USA) df. Amirabbas RAMEZANI (IRI), 9-5

BRONZE: Dzhamal BAKAEV (AIN) df. Mher HAKOBYAN (ARM), 11-0
BRONZE: Ravan HASANZADE (AZE) df. Bekzat AMANGELDY (KAZ), via fall (4-6)

51kg
GOLD: Domenic MUNARETTO (USA) df. Frederick BACHMANN (PUR), 3-1

BRONZE: Jinnosuke OKONOGI (JPN) df. Akhmed ATANGERIEV (AIN), 7-4
BRONZE: Marlen ABDRAIMOV (KGZ) df. Ozodbek ALIJONOV (UZB), 17-6

60kg
GOLD: Omurbek ASAN UULU (KGZ) df. Huseyn ISMAYILOV (AZE), 5-1

BRONZE: Hayk AVANESYAN (ARM) df. Danoush JOWKAR (GBR), 5-2
BRONZE: Itsuki YONASHIRO (JPN) df. Jordyn RANEY (USA), via inj. def.

71kg
GOLD: Abolfazl SHAMSIPOUR (IRI) df. Manuel WAGIN (GER), 1-1

BRONZE: Fatih AYDIN (TUR) df. Mark LAPOSA (HUN), 6-5
BRONZE: Kairi ITO (JPN) df. Melvin MILLER (USA), 7-2

92kg
GOLD: Konstantine PETRIASHVILI (GEO) df. Rodion SANAKOEV (AIN), 8-0

BRONZE: Elijah DIAKOMIHALIS (USA) df. Aliaksei KHADUNOU (AIN), 8-3
BRONZE: Amir Reza ALI POUR (IRI) df. Michealjeet Singh GREWAL (CAN), 10-5