#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#JapanWrestling

Ozaki Gets Best of Motoki in Showdown, Sets Up Final against Onishi

By Ken Marantz

TOKYO (May 23) -- Nonoka OZAKI won her latest showdown with Paris Olympic champion Sakura MOTOKI, and this time there was no having to cut it close.

Ozaki broke open a close match in the second period, pulling away to an 8-2 victory to advance to the women’s 62kg final at the Meiji Cup All-Japan Invitational Championships on Saturday in Tokyo.

"I’m used to being patient before getting going, and in the second period I was able to seize the momentum,” Ozaki said.

The victory put Ozaki into Sunday’s final, where a victory over world 59kg champion Sakura ONISHI will secure her place on Japan’s team to both the Asian Games, to be hosted by Japan, and the World Championships.

Others advancing to their respective finals on the third day of the four-day tournament at Tokyo’s Komazawa Gym were Paris Olympic gold medalists Kotaro KIYOOKA at Freestyle 65kg, Akari FUJINAMI at women’s 57kg and Nao KUSAKA at Greco 77kg, along with Paris bronze medalist Yui SUSAKI at women’s 50kg.

The much-anticipated clash between Ozaki and Motoki was the feature match of the session, and came a round earlier than expected after Onishi upended Motoki 9-7 in their Nordic round-robin group opener.

After a staid first period in which the lone score was an activity point for Motoki, Ozaki stepped up her game and scored a quick takedown to start the second period. When Motoki tried to spin out of an underhook, Ozaki stopped her for 2.

Motoki kept that movement going and got behind for a 1-point reversal, only for Ozaki to stuff a roll attempt for a 2-point exposure to go up 6-2. Ozaki then got behind for a final takedown to complete a solid victory.

The last time they faced each other was in December at the Emperor’s Cup All-Japan Championships, which along with the Meiji Cup, serve as the qualifiers for this year’s Asian Games and World Championships. A victory at both means an automatic place on the Japan team; if the winners are different, a playoff is held between them.

Last December, Ozaki pulled off a late 3-3 victory in the final over Motoki, which earned her a ticket to last month’s Asian Championships, where she won her third career continental gold.

It also avenged a loss by the identical score at last year’s Meiji Cup, which Motoki followed up by beating Ozaki in 6-5 in a nail-biting playoff. With those wins, Motoki secured a ticket to the World Championships in Zagreb, where she won the gold medal.

“I didn’t want to have similar gap in scores like in the previous tournaments or have a one-point difference,” Ozaki said. “I wanted to win after building up a big lead.”

Kotaro KIYOOKA (JPN)Kotaro KIYOOKA (JPN) reached the 65kg final and will take on Kaisei TANABE (JPN) for the gold medal. (Photo: wrestling-spirits.jp / Takeo Yabuki)

The other Paris medalists – Kiyooka, Fujinami, Kusaka and Susaki – were all Emperor’s Cup champions and can secure their Asian Games and world team spots without a playoff with victories in Sunday’s finals.

Kiyooka had his hands full in advancing to the Freestyle 65kg final with a 3-1 victory in the semifinals over 2024 world U23 silver medalist Kaiji OGINO.

Ogino was leading in the second period on criteria after each received an activity point, when Kiyooka launched an attack that sent Ogino reeling off the mat for a stepout, to which a fleeing point was added.

Kiyooka said that Ogino put up a defense that resembled that of rival Rahman AMOUDZAD (IRI), who lost to Kiyooka in the final in Paris but gained revenge by relegating him to the silver at the Zagreb Worlds.

“I really felt it as we were going at it,” Kiyooka said. “But being able to overcome that is a big step.”

In Sunday’s final, Kiyooka will face fellow Nippon Sports Science University alumnus Kaisei TANABE, who advanced with an 8-2 victory over world U23 silver medalist Takara SUDA.

Akari FUJINAMI (JPN)Akari FUJINAMI (JPN) moved into the 57kg final after a 10-0 win over Sara NATAMI (JPN). (Photo: wrestling-spirits.jp / Takeo Yabuki)

Fujinami, still depending mostly on takedowns as she makes the physical adjustment to 57kg after winning the Paris gold at 53kg, cruised into the final with a 10-0 whitewash of Sara NATAMI.

With her second victory by technical superiority of the day, Fujinami extended her current win streak to 152 matches, dating back to her junior high school days.

In the final, she will face Sena NAGAMOTO, the Emperor’s Cup champion at 59kg who has made the bold move to drop down to 57kg and challenge the seemingly invincible Fujinami. 

Nagamoto advanced with a 2-0 victory over Himeka TOKUHARA, who famously put Fujinami into the most danger of having her streak broken by nearly pinning her in the final at the Emperor's Cup, only for Fujinami to survive the predicament and rebound to beat her.

Kusaka looked to be cruising in his semifinal at Greco-Roman 77kg against Kodai SAKURABA, only to give up a 4-point throw from par terre in the second period. Still, the Zagreb silver medalist managed to hang for a 6-5 win.

In the gold-medal match, Kusaka will face Isami HORIKITA in a rematch of the Emperor’s Cup final.

Susaki encountered a slight blip in her 12-2 victory over Umi ITO in the women’s 50kg semifinals, which earned her a trip to the final against world U20 champion Rinka OGAWA.

Susaki led 2-0 late in the first period when she got stuck attempting a front headlock roll, giving Ito 2 points and the lead on criteria. But Susaki shook off the foible and piled up the points in the second period to finish off Ito.

At Freestyle 74kg, world champions Yoshinosuke AOYAGI and Kota TAKAHASHI both advanced to the final to set up a rematch of their high-level championship match at the Emperor’s Cup.

Aoyagi, who moved up to the Olympic weight after winning the world title at 70kg, won by fall over Ryoya YAMASHITA, while Takahashi, the reigning world champ at 74kg, eked out a 3-1 win over Hikaru TAKATA.

Yu KATSUME (JPN)Yu KATSUME (JPN), 18, suffered her first-ever loss since July 2019. (Photo: United World Wrestling)

Future Prospect Katsume Falls Short

Earlier, at 50kg, highly touted high schooler Yu KATSUME made her long-awaited senior debut, but came up on the short end of a 3-1 decision in the quarterfinals to Morishita. Only a second-period go-behind takedown by Morishita separated the two, with each receiving an activity point.

“It was a match that I feel I could have won,” Katsume said. “I feel it’s not like I can’t compete here.”

The loss ended a remarkable winning streak for Katsume, the 2024 world U17 champion at 46kg who had not lost since she was in the fifth grade of elementary school back in July 2019. She had put up Susak and Fujinami-like numbers, winning 22 straight tournaments on various age group levels.

Katsume, who turned 18 earlier this month, was familiar with her opponent. She is a senior at the high school attached to Shigakkan University, which Morishita attends, and the teams practice together.

“We know each other styles, so I wasn’t sure how the match would go,” Katsume said. “I thought I could do it, but I didn’t do the attacking wrestling that I usually do.”

As for suffering a rare defeat, Katsume commented, “I’m the younger one, and I had never entered a senior tournament. My opponent had been to finals [on this level], so the pressure was on her. Looking at it that way, I thought I could win.”