#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#JapanWrestling

Ono Interview: On Comeback, Penn State, Folkstyle, 2028 LA Olympics

By Vinay Siwach

TOKYO (May 24) -- Where is Masanosuke ONO (JPN)?

A question that has intrigued both fans and wrestlers alike as Ono continues to missing from international wrestling since he became the world champion at 61kg in 2024.

Ono watched the Meiji Cup 2026 in Tokyo as he was in Japan to change his United States visa. Since he did not participate in the 2025 Emperor's Cup, Ono was ineligible to participate in the Meiji Cup.

 United World Wrestling caught up with Ono on the sidelines of the Meiji Cup in Tokyo. Ono talks about his comeback, plan for 2028 Los Angeles Olympics, life at Penn State and more:

UWW Plus

Excerpts:

- Why did you not participate in the Meiji Cup

Ono: I suppose it’s only natural that I can’t play because I don’t have the right to do so. That’s just the way things are in Japan. I’m aiming to make a comeback so that I can play in the next Emperor’s Cup and Meiji Cup. This has been a good period of preparation for that.

- How are your preparation for the comeback?

Ono: I’m feeling pretty much back to normal now, so I’m absolutely fine. It’s just that I haven’t competed much since the World Championships ended about two years ago, and there’s a part of me that simply can’t suppress the urge to get back out there. So I’m really looking forward to getting back into competition soon and giving it my all.

- When will you compete next?

Ono: I’ll be aiming to qualify [for Emperor's Cup]. As for the weight class, I’m thinking of competing in the 61kg category at the Shakaijin Championships. [The Shakaijin Championships will be held on July 11]. Once I’ve qualified, I’m not quite sure yet whether I’ll move down a weight class, stay in the same one, or move up, but I’m planning to set myself some clear goals.

Masanosuke ONO (JPN)Masanosuke ONO (JPN) giving interview on the sidelines of the Meiji Cup. (Photo: wrestling-spirits.jp / Ikuo Higuchi)

- How challenging life is at Penn State in the United States?

Ono: I imagine there are plenty of challenges. The rules of wrestling are different there, so there’s a lot to learn. I’m always being taught and helped by others. When it comes to what I’ve actually taken on board, it’s obviously wrestling. As for other aspects of school life, I wasn’t really the type who was naturally good at studying. I’m currently studying philosophy at a university in the United States, and whilst it’s a bit tricky, I’m doing my best in my own way.

- What is your daily routine?

Ono: I have practice in the morning, then I go to lessons, then there’s another practice session around midday, and then in the evening - or rather, in the late afternoon - I study with the translator.

- How's your experience at Penn State and Folkstyle?

Ono: I do a lot of Folkstyle, and I do a bit of Freestyle as well, but there’s so much to learn that I’m still very much a novice. When it comes to training, coach Cael SANDERSON, and his brother Cody, who’s also a coach, as well as Casey CUNNINGHAM and Nick LEE. Everyone, both the students and my flat mates, are really strong, so I’m learning a hell of a lot from them.

There really are so many movements that are unique to Folkstyle, I still feel a bit of a gap there. But once I’ve got the hang of it, I reckon I’ll be able to grow even more myself without losing sight of the good bits. If I just focus on that one thing, it’ll disappear, so I’m thinking I’ll keep 95 per cent of my style exactly as it is and just add a few bits here and there.

Masanosuke ONO (JPN)

Masanosuke ONO (JPN) showing his grades.

- Do you like studying Philosophy? 

Ono: Philosophy. No, I don’t really get it. (Ono scored a remarkable 3.74 CGPA in his last semester).

- Why did you decide to wrestle Folkstyle?

Ono: I want to do Folkstyle more because I like Folkstyle more than Freestyle right now. I was world champ maybe two years ago, but I know Freestyle like 95 percent but Folkstyle, that I don't know. So I mean, I just I'm excited compete Folkstyle more than Freestyle right now. 

- When will you compete for Penn State and why have you not yet?

Ono: I don't know why. If the coaches say you go, I go. I am learning for maybe just one year. It's kind of hard.

- Marcus BLAZE (USA) is your roommate. What you learn from him?

Ono: He's my roommate and in my weight. He's great guy. He's my weight maybe. I learn a lot from him. He likes pickleball. He likes something like outside. I cannot drive. I don't have license. So he drive me around there.

- If you want to go to 2028 LA Olympics, what is the path for you? If it's at 57kg, will you take inspiration from Rei HIGUCHI (JPN) who made it at 57kg for Paris?

Ono: I compete at December competition because of 2028 Olympics trial. I have to. I mean my weight like around 64kg so maybe this difficult. Living in America, when the Olympics are held here, you can’t exactly just give up on the idea of competing, you can’t just walk away from it. But when it comes to the Olympics, at 57 or 65kg, with the 8kgs mark being a key hurdle, it’s certainly a challenge. So I thought I’d just have to take it step by step, listening to my body as I go along. I’m not really that bothered about winning or losing. I just want to wrestle, so to be honest, it doesn’t really matter.

Higuchi is amazing. I am sure he is mentally tough. I like to eat and I like chipotle.

- Which weight class are you aiming for?

Ono: If [Rei] Higuchi were to join us at 57kg, I’d be absolutely chuffed. I’d be just as chuffed if we played with Higuchi at 65kg, or with [Kotaro] Kiyooka at 65kg. I’m not sure about [Toshihiro] Hasegawa, but I reckon [Rin] Sakamoto would be there. Wouldn’t it be brilliant if they all got together?