#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Kayaalp Returns with Gold at Zagreb Open; Gomi stuns Ganiev

By Vinay Siwach

ZAGREB, Croatia (February 8) -- Wearing gold medals is nothing new for Riza KAYAALP (TUR), an Olympic, world and 12-time European champion with a career spanning more than 15 years.

But wearing the Zagreb Open gold on Sunday felt different for Kayaalp.

Returning to the mat after a hiatus of 18 months, Kayaalp wrestled at the Ranking Series event and claimed the 130kg gold medal. The 36-year-old looked sharp in Zagreb, repeatedly using the trademark gut-wrench to win his bouts. He showed no signs of fading in any bout and remained in complete control throughout.

Kayaalp opened with a 9-0 technical superiority win over Aden ATTAO (USA) and followed with another 9-0 victory against Rati TALIKISHVILI (GEO). In the semifinals, he was content with winning 4-0 against Olzhas SYRLYBAY (KAZ), getting both passivity advantages.

 Facing Cohlton SCHULTZ (USA) in the final, Kayaalp scored three turns from par terre to lead 7-0. Schultz was given par terre advantage in the second period but failed to score as Kayaalp secured a 7-1 victory.

"It has been a day full of pride and joy for me to return to this beautiful mat," Kayaalp said. "I returned to the place that has been a part of my life, and to wear the gold medal here again."

At the 2023 European Championships at the same Arena Zagreb, Kayaalp had won his record-tying 12th gold medal. Later that year, he qualified for the 2024 Paris Olympics with a silver medal at the World Championships.

However, his career stalled in 2024 when he received a competition ban. Following a lengthy appeal process, Kayaalp cleared his name and returned to the sport, with the Zagreb Open being his first tournament.

"It was a stressful time. Things I never wanted happened to me," he said. "There is nothing worse in life than not being able to explain yourself. But we still have something to live for."

Kayaalp had planned to retire after the Paris Games. After missing the event, however, he returned with renewed motivation to win medals at the Olympics, World Championships and the European Championships.

"There is great fire, ambition and renewal within me," he said. "That old boredom in my mind is gone. I got angry, very angry. But now I hope to have good goals."

Riza KAYAALP (TUR)Riza KAYAALP (TUR) receives the gold medal from Taha AKGUL (TUR). (Photo: United World Wrestling / Jake Kirkman)

Taha AKGUL (TUR), a long-time teammate of Kayaalp but in Freestyle and now the President of the Turkish Wrestling Federation, called Kayaalp the magician.

"He came here with around twenty percent preparation," Akgul said about Kayaalp. "We have the European Championship ahead and we will prepare well. Hopefully, he will break Karelin's record by becoming European champion for the thirteenth time."

Kayaalp and Aleksandr KARELIN are tied at 12 European gold medals, and the former nearly broke the record in 2024. However, he got pinned by Sergey SEMENOV (UWW) in the final.

"He is the brother, the captain, the magician of the team," Akgul said. "We set out on this journey as two brothers. It was the same when I was an athlete. We won our gold medals together. Now, we want to represent Turkish wrestling in the same way."

Turkiye won the second gold medal of the day through Yuksel SARICICEK (TUR) who denied Mihail BRADU (MDA), 5-0, in the final.

As soon as the second period began, Bradu tried hitting an arm-throw on Saricicek but the Turkiye wrestler countered and flung Bradu and got four points.

That was the only action in the second period as Saricicek claimed the gold medal. Saricicek survived a tough semifinal against Ibragim MAGOMADOV (KAZ) but managed to scrap past 4-3.

Alex SZOKE (HUN)Alex SZOKE (HUN) tries to score against Islam YEVLOYEV (KAZ) in the 97kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Alex SZOKE (HUN) took a step closer to making the Hungarian team at 97kg for the European Championships after winning gold medal at the same weight here in Zagreb.

Facing former U20 world champion Islam YEVLOYEV (KAZ) in the final, Szoke managed to get both par terre position and also a turn to lead 4-0, which was also the winning score for him.

Hajiali HOSSEINVAND (IRI) emerged as the latest entry in Iran for a weight class. Poya DAD MARZ (IRI) had long been Iran's go-to at 55kg but then emerged Payam AHMADI (IRI) who won gold at U20 World Championships and silver at the senior level.

Now, Hosseinvand defeated Dad Marz in the semifinal in Zagreb and later went on to win the gold medal, defeating Ikhtiyor BOTIROV (UZB), 2-0, in the final.

Hosseinvand got both par terre advantages in the match. While he did not score any points in the final, he defended his positions and did not give any either to claim the gold medal.

 

At 72kg, former U20 world champion Moustafa ALAMELDIN (EGY) controlled his final against Nika BROLADZE (GEO) and won the gold medal, posting a 4-1 victory.

Alameldin was put in par terre in the first period which gave Broladze a point. As he was unable to score any points, Broladze led only 1-0 at the break.

Broladze gave up a point via stepout at the start of the second period which gave Alameldin a 1-1 criteria lead. Alameldin then got the par terre advantage, making the score 2-1.

In the final 30 seconds, Broladze tried some desperate moves but Alameldin bodylocked him and brought him down for two points which sealed the win for him.

RESULTS

55kg
GOLD: Hajiali HOSSEINVAND (IRI) df. Ikhtiyor BOTIROV (UZB), 2-0

BRONZE: Omer RECEP (TUR) df. Arsen ZHUMA (KAZ), 8-0
BRONZE: Poya DAD MARZ (IRI) df. LALIT (IND), 5-3

60kg
GOLD: Koto GOMI (JPN) df. Alisher GANIEV (UZB), 10-0

BRONZE: Amangali BEKBOLATOV (KAZ) df. Yu SHIOTANI (JPN), 1-1
BRONZE: Yerbol KAMALIYEV (KAZ) df. Sajjad ABBASPOUR (IRI), via fall

72kg
GOLD: Moustafa ALAMELDIN (EGY) df. Nika BROLADZE (GEO), 4-1

BRONZE: Almatbek AMANBEK (KAZ) df. Abror ATABAEV (UZB), 3-3
BRONZE: Shakhzod KUCHKOROV (UZB) df. Alejandro SANCHO (USA), 11-0

82kg
GOLD: Yuksel SARICICEK (TUR) df. Mihail BRADU (MDA), 5-0

BRONZE: Reza MOKHTARI (IRI) df. Beka MELELASHVILI (USA), 10-1
BRONZE: Ibragim MAGOMADOV (KAZ) df. Jesse PORTER (USA), 7-2

97kg
GOLD: Alex SZOKE (HUN) df. Islam YEVLOYEV (KAZ), 4-0

BRONZE: Hadi SEYDI AVENDI (IRI) df. Iussuf MATSIYEV (KAZ), 1-1
BRONZE: Giorgi MELIA (GEO) df. Mihail KAJAIA (SRB), 2-1

130kg
GOLD: Riza KAYAALP (TUR) df. Cohlton SCHULTZ (USA), 7-1

BRONZE: Darius VITEK (HUN) df. Artur SARKISJAN (CZE), 1-1
BRONZE: Olzhas SYRLYBAY (KAZ) df. Rati TALIKISHVILI (GEO), 6-1