#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#JapanWrestling

Paris Olympic Champ Sakurai Retires at Age 24

Sunday, April 5, 2026 - 09:12 By Ken Marantz

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TOKYO (April 4) -- Having never really regained the motivation that led her to achieve her ultimate goal of an Olympic gold, Tsugumi SAKURAI (JPN) has decided to retire at the tender age of 24.

Sakurai, the women’s 57kg champion at the Paris Olympics, has announced that she will hang up her singlet and begin a second career nurturing a new generation of wrestlers and serving as a goodwill ambassador of sports for her native Kochi Prefecture in western Japan.

“After 21 continuous years, I feel I have reached the cutoff point of my wrestling career, so I have decided to retire,” Sakurai said at a press conference Friday at the Kochi Prefecture government office.

“I gave everything I had for the Olympics, and I was able to experience the feeling of achievement and the ultimate joy. It's difficult to win the Olympics without determination. I couldn't get back to the mindset I had before Paris. That is the biggest reason [for retiring].”

Known for her steely aggressiveness belying a quiet demeanor, and a wicked use of a 2-on-1 arm bar, Sakurai prefaced her triumph in Paris by winning three consecutive world titles, at 55kg in 2021 and back-to-back golds at 57kg in 2022 and 2023.

A U17 world champion in 2016, she won golds at the Asian Championships and Asian Games in 2022 and 2023, respectively, but suffered the second of just two career international losses at the 2024 Asian Championships, where she fell to Yongxian FENG (CHN) in the final.

She bounced back five months later for her crowning achievement in Paris, where she defeated 2016 Rio Olympic champion Helen MAROULIS (USA) 10-4 in the semifinals, then took the gold with a 6-0 victory over Anastasia NICHITA (MDA) in a rematch of the 2023 world final.

Making the win in Paris even more special was the fact that not only did Sakurai strike gold, but so did another Japanese wrestler who started the sport together with her at the kids wrestling club in Kochi run by her father.

Kotaro KIYOOKA (JPN), the freestyle 65kg champion in his Olympic debut, and Sakurai became the toast of Kochi, a rural prefecture fronting the Pacific on the island of Shikoku. They were paraded through the streets of the prefectural capital of Kochi City and hailed as heroes.

Like almost all of Japan’s medalists in Paris, the two took time off from the sport to run the gauntlet of TV interviews and variety shows, and just chill out in general. Sakurai, who returned to Kochi and started graduate studies in sport sciences at Kochi University, was particularly slow in returning to the mat.

In what would prove to be her first – and last – competition after Paris, she won the 57kg title at the second-tier Japan Women’s Open in October 2025, ostensibly to qualify for the Emperor’s Cup All-Japan Championships the following December. That would be the starting point for domestic qualifying for major global tournaments.

But Sakurai never made it to the Emperor’s Cup, and has now fully turned the corner on a new career.

“Over the past year, this decision was made after talking to many people, fretting about it, and thinking things through,” she said.

Sakurai said that as an extension of her father’s Kochi Wrestling Club, she wants to run a series of clinics outside of the city, mainly in her hometown of Konan just to the east of Kochi, to expose more children to wrestling and help it grow.

“Aside from wrestling, I'm learning so many things in graduate school right now, so I want to acquire a wide range of knowledge so that I can give back to Kochi Prefecture properly,” Sakurai said. “I think there will be various problems when I put things into practice, so I want to acquire solid knowledge so that I can solve those problems.”

Fans at this week’s Asian Championships in Bishkek will see another product of the Kochi Wrestling Club in action in Moe KIYOOKA (JPN), Kotaro’s younger sister and a former world champion who will be looking to add the 53kg gold to the one she won at 55kg in 2024. She and Sakurai were also teammates at Ikuei University.

And the name Sakurai might soon be appearing on the world stage again. Her younger sister, Tsukino SAKURAI (JPN), won the Asian U15 title last year.