#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#wrestlebishkek

Asian Championships 2026 Day 1 Greco-Roman Highlights

Sunday, April 5, 2026 - 19:41 By Ken Marantz & Vinay Siwach

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BISHKEK, Kyrgyzstan (April 6) -- For the first time, the Asian Championships will be held in two-day format. The edition in Bishkek will begin with Greco-Roman, followed by Women's Wrestling and then Freestyle. Five Greco-Roman weight classes -- 55kg, 63kg, 77kg, 87kg and 130kg -- are in action on Monday.

WATCH LIVE | LIVE MATCH ORDER | ASIAN CHAMPIONSHIPS PREVIEW

The semifinals will begin at 18:00 local time

55kg
SF 1: Huoying SHI (CHN) vs. LALIT (IND)
SF 2: Ikhtiyor BOTIROV (UZB) vs. Ulan MURATBEK UULU (KGZ)

63kg
SF 1: Azatjan ACHILOV (TKM) vs. Aftandil TAALAIBEK UULU (KGZ)
SF 2: Erfan JARKANI (IRI) vs. Islomjon BAKHRAMOV (UZB)

77kg
SF 1: Ali OSKOU (IRI) vs. AMAN (IND)
SF 2: Doniyorkhon NAKIBOV (UZB) vs. Akzhol MAKHMUDOV (KGZ)

87kg
SF 1: Asan ZHANYSHOV (KGZ) vs. Nursultan TURSYNOV (KAZ)
SF 2: Sunil KUMAR (IND) vs. Gholamreza FAROKHI (IRI)

130kg
SF 1: Amin MIRZAZADEH (IRI) vs. Minseok KIM (KOR)
SF 2: Yuta NARA (JPN) vs. Rafael TSITSUASHVILI (UZB)

13:10: World champion Amin MIRZAZADEH (IRI) begins his Asian title defense with a 10-0 win over Roman KIM (KGZ) and advance to the semifinals. He will face Minseok KIM (KOR)

13:03: Returning bronze medalist Yuta NARA (JPN) gets the winning score with a slow-motion gut wrench in the second period, prevailing on last-point criteria 3-3 over two-time Asian U23 silver medalist Jokhar UZAROV (KAZ) to advance to the 130kg semifinals.

12:58: Gholamreza FAROKHI (IRI) gets a gut wrench to the back upgraded to a 4-point move upon his opponent's challenge, giving him a 10-0 victory over two-time bronze medalist Mukhammadkodir RASULOV (UZB) and moving him a step closer to a second straight gold, this time up at 87kg after winning at 82kg last year.

12:57: World bronze medalist Asan ZHANYSHOV (KGZ) with some big throws and a fall against Dovletmyrat BAYRAMOV (TKM) at 87kg in just 30 seconds. Zhanyshov vs Gholamreza FAROKHI (IRI) final will be a treat.

12:50: Sunil KUMAR (IND), the last Indian to win a Greco gold when he did on home soil in New Dehli in 2020, reeled off two gut wrenches from par terre in the second period for a 5-1 victory over Shichang ZHENG (CHN) and a place in the 87kg semifinals. Kumar is also going for his fourth career Asian medal.

12:42: Kaisei TANABE (JPN), last year's champion at freestyle 65kg looking to make history with a victory at Greco 63kg, minimized the points scored by Aftandil TAALAIBEK UULU (KGZ), but failed to get enough of his own and came out on the short end of a 4-3 score. Taalaibek Uulu had the first chance in par terre, but even though he lifted Tanabe off his feet, he could only get a 1-point throw out of it. Taalaibek Uulu then got in on a bear hug and lifted Tanabe again, but only got a takedown out of that situation to lead 4-0 at the break. Tanabe got a chance at par terre and hit a gut wrench to cut the gap to 1, but could not pull out the win.

12:32: Ikhtiyor BOTIROV (UZB), aiming to improve on his two bronze medals from 2023 and 2025, rips off four straight rolls from par terre and he's into the 55kg semifinals with a 10-0 win over Hajiali HOSSEINVAND (IRI). The Iranian side pushed the challenge button before the first roll, looking for a leg foul, but the scoring was upheld.

12:25: Doniyorkhon NAKIBOV (UZB), a bronze medalist in 2024, makes short work of Amro SADEH (JOR), storming to a quick 9-0 win to earn a semifinal date with Makhmudov.

12:23: There cannot be a better way to find a way to win a Greco-Roman bout that a five-point throw! AMAN (IND) does exactly that in his quarterfinal against Halishan BAHEJIANG (CHN) at 77kg. Aman was down 4-1 but got on a duckunder and locked Bahejiang and completes a perfect throw for five points and wins 6-4

12:20: Ali OSKOU (IRI), Zagreb Open Ranking Series champion at 77kg, defends from par terre twice, against Yeonghun NOH (KOR) and he does that well, once with 25 seconds remaining to win 5-2 and advance to the semifinals.

12:18: Akzhol MAKHMUDOV (KGZ) with another spectacular throw as he defeats Kaharman KISSYMETOV (KAZ) 9-1 to gain a place in the semifinals. Makhmudov is put on the bottom of par terre, but wiggles his way out and gets behind for a takedown. Then the fun starts, as he hits a high-flying 4-point throw to lead 6-1. In the second period, Makhmudov gets the top position, and he quickly executes a gut wrench that ends the proceedings.

12:10: Roman KIM (KGZ) gets the home crowd going, getting four straight rolls from par terre to knock off Nambardagva BATBAYAR (MGL) 9-0 at 130kg. Batbayar is one of a few wrestlers who will be doing the Greco-Freestyle double in Bishkek — he's the Asian U23 champion in freestyle!

12:08: Gholamreza FAROKHI (IRI), the reigning world champion at 82kg, has moved up to the Olympic weight of 87kg and gets off to a good start, overwhelming Muhammad SULTONZODA (TJK) 9-0 in less than two minutes.

12:05: Hyunwoong CHOI (KOR) survives a battle against Huangsheng WU (CHN) at 63kg. He was leading 11-6 when Wu scored a huge four-pointer with 11 seconds remaining to make it 11-10. But the last desperate attempt ended with Choi getting two points and a 13-10 win

12:02: Islomjon BAKHRAMOV (UZB), an Asian champion in 2019 and world bronze medalist in 2023, is looking to regain the magic up a weight at 63kg. He cruises through his opening match, handily defeating  Rayan HAWSAWI (KSA) 8-0.

11:51: Hajiali HOSSEINVAND (IRI), winner at the Zagreb Ranking Series tournament, advances at 55kg with a 4-0 victory over Nurzat KABDYRAKHIMOV (KAZ). Hosseinvand chalks up three points in the first period, then adds a stepout in the second.

11:41: Local star Akzhol MAKHMUDOV (KGZ) gets the tournament off to an exciting start with a 4-point bear hug en route to a 7-3 victory over a spunky Isami HORIKITA (JPN) in the opening match at 77kg. Makhmudov, a two-time Olympic medalist and two-time world champion aiming for his fourth career Asian gold, used a bear hug to power Horikita to the mat, then added a 2-point roll for 6-1 lead. In the second period, Makhmudov got the passivity point, but when he tried a gut wrench from par terre, Horikita stepped over for a 2-point exposure. But that was the end of the scoring and Makhmudov was safely through. 

11:15: The Asian Championships will get underway in Bishkek with Greco-Roman. Five weight classes with local hero Akzhol MAKHMUDOV (KGZ) in action as well.