#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#wrestlebishkek

Iran Caps Asian Championships with Three Golds, Team Title

By Ken Marantz

BISHKEK, Kyrgyzstan (April 12) -- World champion Amir Hossein ZARE (IRI) capped a trifecta of victories for Iran in the last three finals of the Asian Championships, regaining the Freestyle 125kg gold after a one-year absence.

Zare followed Kamran GHASEMPOUR (IRI) and Mobin AZIMI (IRI) onto the top of the medal podium by defeating Shamil SHARIPOV (BRN) 4-0 – his fifth win in five meetings in a two-year span over the Russian-born foe – as the competition wrapped up with the last five Freestyle weight classes.

“Representing Iran despite the hard situation in my country made this gold medal even more meaningful,” Zare said.

World bronze medalist Ghasempour started the Iranian gold rush with a victory by fall in the 86kg final for his third Asian title and first since 2021, and Azimi followed suit by cruising to the 92kg gold to become a first-time champion.

The match of the day came at 61kg, in which Kwang Myong KIM (PRK) came out on top of a 23-point free-for-all over Olympic bronze medalist AMAN (IND), while world 70kg champion Yoshinosuke AOYAGI (JPN) made a successful move up to 74kg by making his fourth Asian medal golden for the first time.

Iran, which also took home two bronzes on the final day at Zhastyk Arena and had five champions overall, finished with 178 points to capture the team title for the third straight year and seventh time in eight years. India, with three golds and three silvers, finished second with 162, while Japan placed third with 127 behind two golds.

Amir Hossein ZARE (IRI)Amir Hossein ZARE (IRI) scores a takedown on Shamil SHARIPOV (BRN) during the 125kg final. (Photo: United World Wrestling / Kostadin Andonov)

Zare, who missed last year’s tournament in lieu of eventual champion Amirreza MASOUMI (IRI) when Iran dispatched a young team to Amman, defeated Sharipov in a final devoid of high drama, which the Iranian said was due to his still recovering from a recent cold.

After receiving an activity point in the first period, Zare sandwiched a pair of stepouts around a second activity point for a 4-0 victory that never saw him in danger.

“Fighting through a severe cold infection, I lost seven kilograms three weeks before this competition,” Zare said. “I struggled to even finish an hour of training three days before this competition.

“Yet, with the help of my coaches, the prayers of the people, and God's grace, I’ve become a three-time Asian champion,” he added, counting his 2023 Asian Games gold into the total.

While Zare has seen limited action on the continental level, he has certainly made his mark on the global stage. In addition to a 2021 Tokyo Olympic bronze to go with his Paris silver, he has world golds from 2021, 2023 and 2025, as well as a 2022 bronze.

Zare, who was competing for the first time in 2026, has only three losses dating back to 2019 – to Geno PETRIASHVILI (GEO) in the semifinals at the Tokyo Olympics, to Taha AKGUL (TUR) in the semifinals at the 2022 World Championships, and to Petriashvili again in the Paris Olympic final.

Ghasempour, competing for the first time this year, was leading Mukul DAHIYA (IND) 3-0 in the 86kg final when he stuck the Indian for a 4-pointer that he turned into a fall at 2:43.

Ghasempour had just received an activity point when he scored with a single-leg takedown. In the next action, Dahiya shot for a takedown, but Ghasempour got the underhooks in and suddenly pancaked the Indian over to his back.

“This is my first international stage of 2026, and I’m so thankful I could start it all with a gold medal,” Ghasempour said. “I hope to keep this streak going through the next competition.”

Ghasempour won his first Asian gold at 86kg in 2019, then moved up to 92kg and won the Asian title in 2021 and back-to-back world golds in 2021 and 2022. He was absent from the global scene until reappearing at last year’s World Championships, where he took a bronze.

“My aim is to keep this path strong through the 2026 World Championships and finish the year on top, setting the stage for the 2028 Olympics,” he said.

Mobin AZIMI (IRI)Mobin AZIMI (IRI) blanked Magomed SHARIPOV (BRN), 11-0, in the 92kg final. (Photo: United World Wrestling / Kostadin Andonov)

World U23 champion Azimi, who moved down to 92kg after taking a bronze at 97kg last year, finished up an 11-0 victory over Magomed SHARIPOV (BRN) with just under a minute to go – and 10 seconds after scoring his first takedown of the match.

Azimi built up a 7-0 lead with a flurry of stepouts – five in all – before combining a takedown and gut wrench to conclude the match at 5:01.

Sharipov, a world U23 bronze medalist, added the Asian silver to his bronzes from 2023 and 2024.

For those who like their championship matches freewheeling, the 61kg final could hardly have been more entertaining.

Kwang Myong KIM (PRK)Kwang Myong KIM (PRK) celebrates after defeating AMAN (IND), 13-10, in an electric 61kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

India’s Aman, a Paris bronze medalist and 2023 Asian champion at 57kg, was the main instigator of the action, shooting for takedowns at will that Kim, a 2025 Asian U23 bronze medalist, did his best to counter – successfully, enough times.

Kim jumped out to a 4-0 lead with a counter arm throw and a roll with his head between Aman’s thighs, before Aman connected on a single for a takedown. Kim gained a stepout fighting off another attempt, then got 2 more with a whizzer counter, only for Aman to get a late double-leg takedown that left Kim up 7-4 at the break.

Aman charged back and went ahead 9-7 in the second period with a stepout and two takedowns. Kim used his lethal whizzer again for the stepout, then got behind countering a shot to move ahead 10-9 with 1:10 left.

With Aman wildly pressing for the winning takedown, Kim appeared to clinch the win with a stepout with :05 left. But the scoring wasn’t finished, as Kim was hit with a 1-point fleeing penalty in the final seconds to make it 11-10.

A last-second shot by Aman fell short and Kim spun behind just before the buzzer to account for the final margin of victory.

“I'm very happy that I won today, but I'm not going to think about this gold medal, instead I will move forward preparing for the World Championships,” said Kim, who won the lone gold for the DPR Korea in Bishkek.

Yoshinosuke AOYAGI (JPN)Yoshinosuke AOYAGI (JPN) celebrates after winning the 74kg gold with fellow Yamanashi Gakuin University alumnus, former Olympic champion, and now Freestyle coach of Japan Takuto OTOGURO (JPN), left. (Photo: United World Wrestling / Amirreza Aliasgari)

Japan’s Aoyagi, whose matches often have their fair share of fireworks, captured his first Asian gold with a staid 2-0 victory over two-time bronze medalist Magomedrasul ASLUEV (BRN) in the 74kg final.

The gold ended a run of bronze, silver, bronze over the past three years at 70kg. “I was continually unable to win the title at 70kg, which was really disappointing, so to move up to 74kg and win the gold medal for the first time, and also my first gold medal [at this weight] overseas, I’m really happy,” Aoyagi said.

Aoyagi scored a takedown with a low single in the first period, then left no openings for an opponent who seemed reticent to go on the offensive.

“With victory within reach, I think my movement became a little stiff,” Aoyagi said of the lack of spark in the match. “I consider myself to be a wrestler who is particularly good at defense.”

Just getting to Bishkek was an accomplishment in itself for Aoyagi. As a sign of the depth in Japan, Aoyagi had to defeat reigning world 74kg champion Kota TAKAHASHI (JPN) at last December’s All-Japan Championships, winning a close 4-4 decision in the final.

To make the team to this year’s World Championships and Asian Games, Aoyagi will likely have to go through Takahashi again at next month’s Meiji Cup All-Japan Invitational Championships.

“Of course, [the win in December] gave me confidence,” Aoyagi said. “But I think he is still stronger than me. I still have a month to prepare. I want to beat him again.”

Since making the move up to the Olympic weight, Aoyagi placed third at the 2025 World U23 Championships and second at Zagreb Ranking Series event earlier this year. He said he is still making the physical adjustment.

“I still feel the difference [of opponents] being taller, having longer legs and longer reach,” Aoyagi said. “But there is nothing I can do to increase those in me. I can just add bulk to my body size and little by little be able to respond.”

Alp Arslan BEGENJOV (TKM)Alp Arslan BEGENJOV (TKM) became Turkmenistan's first-ever Asian medalist in Freestyle. (Photo: United World Wrestling / Amirreza Aliasgari)

Begenjov claims first-ever Freestyle medal for Turkmenistan

Alp Arslan BEGENJOV (TKM) became Turkmenistan’s first-ever Asian medalist in Freestyle, taking home an 86kg bronze with a stunning victory by fall over Yudai TAKAHASHI (JPN).

Begenjov, the 2024 world U20 champion and 2025 Asian U23 silver medalist at 79kg, had scored his second 4-point move when Takahashi reversed to cut Begenjov’s lead to 8-5. But Begenjov stuffed an attempted roll and secured the fall at 5:09.

Begenjov had started the match with a back trip for 4, before the brawny Takahashi, a 2022 bronze medalist at 79kg and the older brother of Kota, came back with takedowns to end the first period and start the second.

Trailing 4-4 on criteria, Takahashi got in on a tackle, only to be pancaked to his back. The Japanese then reversed, only to be stopped midway through and then held down for the fall.

It was also Turkmenistan’s first medal overall since 2018, and just the ninth in the nation’s history.

Khidir SAIPUDINOV (BRN), a world 79kg bronze medalist, claimed the other 86kg bronze and his third straight with a 2-1 win over returning silver medalist Bolat SAKAYEV (KAZ), with all of the points scored on the activity clock.

At 92kg, veteran Azamat DAULETBEKOV (KAZ) added to his vast collection of Asian medals, scoring all of his points in the first period to defeat Takashi ISHIGURO (JPN) 6-0 and make the podium for the fifth straight year.

Dauletbekov, who also has a pair of world bronzes to his credit, now has seven Asian medals, including three straight golds from 2022 to 2024 at 86kg. Ishiguro was denied a second straight bronze and what would have been his third overall.

Asian U20 bronze medalist Iakov CHAPLIN (KGZ) claimed the lone medal of the final night for the host country, outlasting Hade AYIDUSI (CHN) 6-4 for the other 92kg bronze.

While Ayidusi was piling up single points, Chaplin went ahead in the second period with a takedown and roll for a 4-3 lead with 1:20 left. Ayidusi picked up his third stepout to tie the score, but still trailed on criteria, and a desperation shot allowed Chaplin to get behind in the last second.

At 57kg, world medalists Ahmad JAVAN (IRI) and Gulomjon ABDULLAEV (UZB) both assured they would not be leaving Bishkek empty-handed by grabbing the bronzes with one-sided victories.

Javan, the world silver medalist, secured his second straight Asian bronze by overwhelming Changsu KIM (KOR) 12-0, scoring a takedown and three back-and-forth rolls, then finishing the match with a 4-point takedown at 1:30.

Abdullaev, who won bronze medals at the 2024 Paris Olympics and last year’s World Championships at 57kg, was taken into the second period, but came up with a similar 11-0 victory over Azatberdi ASHYRGULYYEV (TKM).

He followed an initial takedown by using a grapevine for an exposure, then grabbed another exposure off a counter. In the second period, he ended it at 3:40 with a takedown-gut wrench combination.

At 74kg, former Asian champion and two-time world medalist Amirmohammad YAZDANI (IRI) added another bronze to the Iranian tally, notching three takedowns in a 9-3 victory over last year’s silver medalist, Orozobek TOKTOMAMBETOV (KGZ).

Mustafo AKHMEDOV (TJK), a four-time Asian U23 medalist, earned his first senior medal by taking the other 74kg bronze with an entertaining 7-6 win over Begijon KULDASHEV (UZB).

The match saw six lead changes, with Akhmedov scoring a takedown with :27 left for the decisive points.

The 125kg bronze-medal matches also saw an engaging encounter, in which world and Asian U20 champion Yedige KASSIMBEK (KAZ) reversed BUHEEERDUN (CHN) twice in the first period before holding on for an 8-7 win.

Buheeerdun, a two-time bronze medalist, started the proceedings with a takedown, but Kassimbek reversed, then scored a takedown and gut wrench to lead 5-2. Buheeerdun replied with a takedown-roll combination of his own, but again Kassimbek reversed, then added a roll to make it 8-6. Kassimbek limited the Chinese to a stepout in the second period to secure the win.

DINESH (IND) won his second straight bronze at 125kg, storming to a 12-1 win over Arslanbek TURDUBEKOV (KGZ) that he completed as time ran out.

Photo

Day 7 Results

Freestyle

61kg (11 entries)
GOLD: Kwang Myong KIM (PRK) df. AMAN (IND) 13-10

BRONZE: Ahmad JAVAN (IRI) df. Changsu KIM (KOR) by TS, 12-0, 1:30
BRONZE: Gulomjon ABDULLAEV (UZB) df. Azatberdi ASHYRGULYYEV (TKM) by TF, 11-0, 3:40

74kg (14 entries)
GOLD: Yoshinosuke AOYAGI (JPN) df. Magomedrasul ASLUEV (BRN), 2-0

BRONZE: Mustafo AKHMEDOV (TJK) df. Begijon KULDASHEV (UZB), 7-6
BRONZE: Amirmohammad YAZDANI (IRI) df. Orozobek TOKTOMAMBETOV (KGZ), 9-3

86kg (15 entries)
GOLD: Kamran GHASEMPOUR (IRI) df. Mukul DAHIYA (IND) by Fall, 2:43 (7-0)

BRONZE: Alp Arslan BEGENJOV (TKM) df. Yudai TAKAHASHI (JPN) by Fall, 5:09 (10-5)
BRONZE: Khidir SAIPUDINOV (BRN) df. Bolat SAKAYEV (KAZ), 2-1

92kg (12 entries)
GOLD: Mobin AZIMI (IRI) def. Magomed SHARIPOV (BRN) by TS, 11-0, 5:01

BRONZE: Iakov CHAPLIN (KGZ) df. Hade AYIDUSI (CHN), 6-4
BRONZE: Azamat DAULETBEKOV (KAZ) df. Takashi ISHIGURO (JPN), 6-0

125kg (11 entries)
GOLD: Amir Hossein ZARE (IRI) df. Shamil SHARIPOV (BRN), 4-0

BRONZE: Yedige KASSIMBEK (KAZ) df. BUHEEERDUN (CHN), 8-7
BRONZE: DINESH (IND) df. Arslanbek TURDUBEKOV (KGZ) by TS, 12-1, 6:00