#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

European Championships 2026 Freestyle Preview

By United World Wrestling Press

TIRANA, Albania (April 17) -- After six years away from the continental stage, Abdulrashid SADULAEV (UWW) is set to walk back into the European Championships in Tirana, Albania. Barring an upset of the highest order, he’s likely to reclaim the title he won for the fifth time in Rome back in 2020.

Sadulaev’s absence from the continental championships for the better part of a decade wasn’t a typical one – due to injury or lack of form. As a two-time Olympic champion and a six-time world champion, Sadulaev had built up a resume that made European gold almost routine.

WATCH SADULAEV LIVE | Download European Championships 2026 Preview

His was a schedule built on world conquest and he simply didn’t need the European Championships. He skipped the tournament year after year even as he dominated globally.

Sadulaev’s return to the European Championships doesn’t seem to be linked to any sentimentality, legacy or any need to prove himself. In an interview he had given to UWW at the Muhamet Malo Ranking Series 2026, where he beat Takhir KHANIEV (UWW) to secure his spot for the European Championships, Sadulaev’s explanation was very practical. “For me, this gold means qualifying for the European Championships… It was very important for me to qualify there,” he said.

The 29-year-old hasn’t treated the European Championships as essential for years. At the Muhamet Malo Ranking Series, Sadulaev gave further insights into where his focus lies by saying he was already looking ahead to a stacked World Championships field later in the year and mentioned the possibility of multiple Olympic champions in one bracket.

Sadulaev is unlikely to face anything close to that challenge in Tirana. If anyone expected rust -- the 2026 Muhamet Malo Ranking Series was his first international competition since he won gold at the 2024 World Championships at this same venue --  he ended that idea comprehensively. He beat a strong field at the Muhamet Malo Ranking Series, including Khaniev, who beat Kyle SNYDER (USA) earlier in the competition.

A fully fit and focused Sadulaev should find the field in Tirana -- where, incidentally, he will be competing for the third straight international tournament -- a straightforward one despite the presence of defending champion Givi MATCHARASHVILI (GEO) and world medalist Osman NURMAGOMEDOV (AZE), who is moving up from 92kg to 97kg.

However what Sadulaev does though, his return changes the nature of the tournament. If he wins, it sets him up for a crack at a remarkable seventh world title later this year. If the unthinkable should occur in Tirana though, anyone who does get the better of Sadulaev in Europe will immediately become relevant worldwide.

While Sadulaev headlines the event, two other former European champions will be wrestling in Tirana. Arsen HARUTYUNYAN (ARM) and Tajmuraz SALKAZANOV (SVK) are also lining up for their fifth European title in Tirana.

Uguev vs Harutyunyan
In contrast to an open 57kg division, the 61kg category has a strong favorite in defending champion Zavur UGUEV (UWW) who is in excellent form having won the Muhamat Malo Ranking series earlier this year. Expect last year’s silver medalist Harutyunyan and bronze medalist Zelimkhan ABAKAROV (ALB) to also contend for the podium at this edition.

Shamil MAMEDOV (BUL)Shamil MAMEDOV (BUL) will make his European Championships debut in Tirana. (Photo: United World Wrestling / Amirreza Aliasgari)

New king at 65kg
A new champion will be crowned in the 65kg category, always one of the most competitive weight categories, since last year's victor Ibragim IBRAGIMOV (UWW) isn’t returning.

Shamil MAMEDOV (BUL), who is competing in his first international competition since he won bronze at the 2023 World Championships, has to be the favorite as he dawns into a new era in his career.

Former champions Vazgen TEVANYAN (ARM) and Islam DUDAEV (ALB) will be key contenders but both haven’t been in the best of form last year. Two-time U23 world champion Bashir MAGOMEDOV (UWW) will likely be another main threat.

Taimuraz SALKAZANOV (SVK)Taimuraz SALKAZANOV (SVK) is a four-time European champion. (Photo: United World Wrestling / Kostadin Andonov)

Salkazanav Eyes Fifth Title
Tajmuraz SALKAZANOV (SVK) saw his bid to win a fifth straight European title end following an early loss to Zaurbek SIDAKOV (UWW) last time around. But with neither Sidakov, who won silver, nor defending European champion Chermen VALIEV (ALB) competing in Tirana, Salkazanov is well placed to return to the top of the podium. 

Also looking to add to his European gold medal tally is Mahamedkhabib KADZIMAHAMEDAU (UWW). The 33-year-old has been bouncing across weight categories over the past couple of years. He wrestled at 74kg at the Paris Olympics, then won silver at last year's European Championships in the 86kg category but is now cutting down to 79kg, the category in which he won his first continental title back in 2020.

Standing between him and a second European title are Zelimkhan KHADJIEV (FRA) who is trying to improve on the silver he won last time and Akhmed USMANOV (UWW) who himself briefly wrestled in the 86kg class without much success at this year's edition of the Muhamet Malo Ranking series.

Azamat TUSKAEV (SRB)Azamat TUSKAEV (SRB), returning silver medalist, will look to change his medal color to gold this year. (Photo: United World Wrestling / Kostadin Andonov)

Shootout at 57kg
Unlike the 97kg category, the 57kg weight class is wide open with no Sadulaev-like figure to shut the door on everyone else. Defending champion Nachyn MONGUSH (UWW) isn’t returning this year. In his absence, the closest thing to a favorite might be Azamat TUSKAEV (SRB), but, he too, also hasn’t had the best run since taking silver last year, placing 21st at last year's World Championships and failing to medal at the Zagreb Open earlier this year.

Musa MEKHTIKHANOV (UWW), who will be competing in his first continental championships, doesn’t have any real hardware from international competition but is more than capable of being a contender having picked up a win against last year’s European bronze medalist Islam BAZARGANOV (AZE) at the 2025 World Championships.

Arsenii DZHOIEV (AZE)Arsenii DZHOIEV (AZE) and Ibragim KADIEV (UWW) are two favorites at 86kg. (Photo: United World Wrestling / Kostadin Andonov)

Shake Up at 86kg and 92kg
The 86kg category is also looking at a shake up. Osman GOCEN (TUR) is the only returning medal winner in this year’s bracket. Expected to lead the charge for the podium this time around is Ibragim KADIEV(UWW), who had a strong outing at the Muhamet Malo Ranking series where he won gold beating world champion Georgios KOUGIOUMTSIDIS (GRE) in the final.

However, Kadiev was pushed hard by world bronze medalist Arsenii DZHIOEV (AZE) who would be itching to repay the favor once again in Tirana. 

The 92kg division will also see just one medal winner from 2025 -- Miriani MAISURADZE (GEO) returning to Tirana. That leaves the field open for 2025 world silver medalist Amanula GADZHIMAGOMEDOV (UWW), reigning U23 European champion Ali TCOKAEV (AZE) and Ahmed BATAEV (BUL) for a chance to win their first European title.

Giorgi MESHVILDISHVILI (AZE)Giorgi MESHVILDISHVILI (AZE) is the defending European champion at 125kg. (Photo: United World Wrestling)

Meshvildishvili Firm
Although he hasn’t been in the best of form recently, failing to medal at the Muhamet Malo Ranking series, last year's champion and 2025 worlds silver medalist Giorgi MESHVILDISHVILI (AZE) is still the man to beat at the 125kg category especially since last year’s runner up Solomon MANASHVILI (GEO) has had an up an down season.

While Meshvildishvili is the favorite, former U23 world silver medalists Alen KHUBULOV (BUL) and Shamil MUSAEV (UWW) may yet spring a surprise.

David BAEV (UWW) dropped just one point en route to the European title last year including a 10-0 blowout against former world champion Iszmail MUSZUKAJEV (HUN), and is the favorite in the 70kg category this year as well.