#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

European Championships 2026 Greco-Roman Highlights

By Vinay Siwach

TIRANA, Albania (April 20) -- The European Championships in underway in Tirana, Albania with five Greco-Roman weight classes -- 55kg, 63kg, 77kg, 87kg and 130kg. The big question is if Riza KAYAALP (TUR) will be successful in breaking Aleksandr KARELIN's record of 12 European gold medal.

WATCH LIVE | LIVE MATCH ORDER | GRECO-ROMAN BRACKETS | UWW PREVIEW

Semifinals

55kg
Vakhtang LOLUA (GEO) vs. Manvel KHACHATRYAN (ARM)
Emin SEFERSHAEV (UWW) vs. Omer RECEP (TUR)

63kg
Vitalie ERIOMENCO (MDA) vs. Kerem KAMAL (TUR)
Mairbek SALIMOV (POL) vs. Sergey EMELIN (UWW)

77kg
Robert FRITSCH (HUN) vs. Ramaz ZOIDZE (GEO)
Alexandrin GUTU (MDA) vs. Malkhas AMOYAN (ARM)

87kg
Turpal BISULTANOV (DEN) vs. Yaroslav FILCHAKOV (UKR)
Islam ABBASOV (AZE) vs. Semen NOVIKOV (BUL)

130kg
Darius Attila VITEK (HUN) vs. Beka KANDELAKI (AZE)
Pavel HLINCHUK (UWW) vs. Riza KAYAALP (TUR)

13:25: Olympic champion Semen NOVIKOV (BUL) books his spot in the semifinals at 87kg after an 8-0 technical superiority win over Dogan KAYA (TUR). Novikov with a big throw for four to start the bout before he scores a takedown to go 6-0 up at the break. He takes 36 seconds in the second period to score two stepouts and win.

13:20: Turpal BISULTANOV (DEN) is into the 87kg semifinals at the European Championships after a technical superiority win over Ihar YARASHEVICH (UWW). Bisultanov with a takedown to start the match before he is awarded the par terre position. He manages exposure points to lead 5-0. A stepout in the second period makes it 6-0. Yarashevich tries a front headlock throw but Bisultanov blocks him and lands on top for the match-winning two points.

13:15: Yaroslav FILCHAKOV (UKR), a returning bronze medalist, is into the semifinals with a 3-1 victory over Lasha GOBADZE (GEO) at 87kg. No last second problems for Filchakov like last year in which Semen NOVIKOV (BUL) defeated him with 2 seconds remaining.

13:10: Ahmet YILMAZ (TUR) is in total shock after Alexandrin GUTU (MDA) throws him twice using the front headlock for four-pointers and finishes the match 10-2. Yilmaz scored the first takedown but Gutu answered quickly with one of his own. He then continued the scramble for the two big throws.

13:00: Malkhas AMOYAN (ARM) goes big from par terre and scores a four-point throw to make it 7-0. He then scores an takedown to complete a 9-0 victory over Irfan MIRZOIEV (UKR) and advance to the semifinals at 77kg.

12:53: Riza KAYAALP (TUR) may have crossed his biggest hurdle towards winning the 13th gold medal as he holds off Marat KAMPAROV (UWW) in the 130kg quarterfinals, 1-1. Kayaalp gets the first par terre and manages half turns so no points. Kamparov gets the second par terre which gives him the point but Kayaalp holds the criteria. The Turkiye wrestler was struggling in the final minute but manages to stop Kamparov's attacks.

12:40: Pavel HLINCHUK (UWW) with two four-pointers against Danila SOTNIKOV (ITA) and he advances to the 130kg semifinals. Hlinchuk looking good for a medal here

12:35: World champion at 55kg Vakhtang LOLUA (GEO) goes all big and fast and he wins Stefan GRIGOROV (BUL), 9-0. Two takedowns and two turns from par terre were his scoring action

12:30: Defending champion at 63kg Kerem KAMAL (TUR) shows up big time in the quarterfinals and takes out U23 world champion Ziya BABASHOV (AZE).

12:20: Olympic champion and returning silver medalist Semen NOVIKOV (BUL) gets his second victory at 87kg as he beats Marjan KOLA (ALB), 9-0, and advances to the quarterfinals.

12:15: Yaroslav FILCHAKOV (UKR) continues his good form from Dan Kolov Nikola Petrov tournament in which he won gold, and beats Alan OSTAEV (UWW), 1-1, to start his campaign at 87kg

12:05: An emotional moment for world champion Aleksandr KOMAROV (SRB) after his opening round loss to Ihar YARASHEVICH (UWW). Komarov dropped his match 5-2 and was about to take off his shoes, a sign of retirement, but the Serbian coaches run and pull him off the mat and stop him from retiring, for now.

11:55: Turpal BISULTANOV (DEN) with three stepouts in his 9-0 technical superiority win over Gevorg TADEVOSYAN (ARM). When he scored the last stepout for an 8-0 score, Armenia challenged but lost it which added one more point to Bisultanov's score

11:50: Four-time European champion Malkhas AMOYAN (ARM) with a controlled 4-0 win over Edvin BAFF (SWE) at 77kg. He got the par terre in the first period before scoring a throw for two points. He got the par terre in the second period as well to win 4-0.

11:48: Alexandrin GUTU (MDA) went murder-mode on Vilius SAVICKAS (LTU) from par terre, scoring two massive reverse throws and wins 10-0

11:33: Marat KAMPAROV (UWW) holds off for a 1-1 criteria victory over Elias KUOSMANEN (FIN) in his 130kg bout. Next up for him is Riza KAYAALP (TUR). Can Kamparov stop Kayaalp from making history?

11:30: No rust from 12-time European champion Riza KAYAALP (TUR) as he uses an arm-throw to pin Albert VARDANYAN (ARM) and start his quest for a historic 13th title at 130kg.

11:22: Pavel HLINCHUK (UWW), a former U23 world champion at 97kg and still looking small for 130kg, gets three turns from par terre and beats Jacob LOGAARD (SWE), 7-1 at 130kg.

11:15: Mykhailo VYSHNYVETSKYI (UKR), a former U20 world champion, with a massive arm throw for four and holds Apostolos TSIOVOLOS (GRE) for a victory via fall at 130kg.

11:02: Defending champion at 63kg Kerem KAMAL (TUR) with a technical superiority victory over Maksym LIU (UKR). Kamal with turn from par terre to lead 3-0 and Liu is called for a defensive leg foul. Ukraine challenges but the foul is confirmed and Kamal leads 6-0 and the bout restarts in par terre. A side throw for four to finish the bout 10-0

10:58: Paris Olympic bronze medalist and former European champion Turpal BISULTANOV (DEN) with a technical superiority victory over Matej MANDIC (CRO). He scored four turns from par terre to win 9-0

10:50: Looking for his first European medal, U23 world champion Alexandrin GUTU (MDA) starts off with a 4-0 victory over Mateusz BERNATEK (POL) at 87kg. He gets the stepout and par terre in the first period and then a takedown to win the match.

10:42: Returning silver medalist medalists at 77kg Ramaz ZOIDZE (GEO) begins his 77kg campaign with a 8-2 victory over Marcos SANCHEZ (ESP).

10:30: Welcome to the Albanian capital Tirana as the European Championships kicks off with Greco-Roman weight classes.