#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

European Championships 2026, Day 5 Freestyle Highlights

Friday, April 24, 2026 - 08:35 By Vinay Siwach

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TIRANA, Albania (April 24) -- European Championships 2026 will enter day five with five Freestyle weight classes -- 57kg, 65kg, 70kg, 79kg and 97kg. Friday will also mark the return of Abdulrashid SADULAEV (UWW) to European Championships after six years.

WATCH LIVE | LIVE MATCH ORDER | SADULAEV's RETURN

UWW Plus

13:15: Azamat TUSKAEV (SRB), the returning silver medalist at 57kg, is clueless against Musa MEKHTIKHANOV (UWW) who beats the Serbian 5-0. Tuskaev got on a few attacks but could never finish them while Mekhtikhanov used a strong grip to either finish a takedown or a stepout. 

13:00: U20 world champion Alexandr GAIDARLI (MDA) will face Iszmail MUSZUKAJEV (HUN) in the semifinals at 70kg after he made it to the last four with a 12-2 win over Patryk OLENCZYN (POL)

12:50:  Abdulrashid SADULAEV (UWW) is not giving any space to anyone on the mat. In his quarterfinals, Sadulaev blanks Radu LEFTER (MDA), 10-0 and is now in the semifinals.

12:45: Iszmail MUSZUKAEV (HUN) with all the moves you can imagine as he wins with a 10-0 technical superiority against Remzi TEMUR (TUR) and advances to the semifinals at 70kg.

12:36: Vazgen TEVANYAN (ARM) takes out Shamil MAMEDOV (BUL) in a low scoring bout at 65kg. Both wrestlers exchanged passivity points but Tevanyan got a point for lost challenge to make it 2-1. He was anyway leading 1-1 on criteria. Mamedov is disheartened as Tevanyan helps him to

his feet

12:25: Islam DUDAEV (ALB) puts hosts Albania in the semifinals at 65kg! He beats Nika ZAKASHVILI (GEO), 3-1, and will now take on Islam GUSEINOV (UWW) who blanked Gamzatgadzhi KHALIDOV (HUN), 4-0.

12:15: Match of the morning as Mahamedkhabib KADZIMAHAMEDAU (UWW) and Tariel GAPHRINDASHVILI (GEO) leave it all on the mat in their 79kg bout. Kadzimahamedau lead 5-0 when Gaphrindashvili scored a scored a double-leg four pointer to make it 5-4. Kadzimahamedau challenged and was awarded two points to go with a reversal for Gaphrindashvili, making the score 7-5 for Kadzhimahamedau. After a scramble and stepout, the scores read 10-9 for Gaphrindashvili with 11 seconds left. Kadzimahamedau snuck out a takedown with 3 seconds left to win 11-10.

11:50: Givi MATCHARASHVILI (GEO) went on a defensive in the second period against Osman NURMAGOMEDOV (AZE) in their 97kg bout. After taking a 3-0 lead, Matcharashvili did not try much in the second period. He was put on the activity clock, gave up the point and then cautioned for fleeing for one more point but he held his 3-2 lead for the victory.  

11:40: Abdulrashid SADULAEV (UWW) seems fast on the mat! He works to an easy 10-0 victory over Benjamin GREIL (AUT) at 97kg. Sadulaev is hoping to win his sixth European title and first in six years.

11:32: Returning silver medalist Zelimkhan KHADJIEV (FRA) needs a takedown in the last 30 seconds to break the 8-8 criteria lead of Okan TAHTACI (TUR) and lead 10-8. He then survives a flurry of attacks from Tahtaci in the final 18 seconds to win at 79kg

11:20: Akhmed USMANOV (UWW) blanks Hrayr ALIKHANYAN (ARM), 5-0, at 79kg as he begins his quest for a European title. Usmanov, who missed out on a world medal in Zagreb, seemed in better control of his bout here.

11:10: Former European champion Vazgen TEVANYAN (ARM), hoping to navigate through a tough 65kg field in Tirana, starts well beating Khamzat ARSAMERZOUEV (FRA), 5-2, in the opening round bout. 

11:00: Mahamedkhabib KADZIMAHAMEDAU (UWW), down at 79kg after last year's silver-medal run at 86kg, begins with a 4-1 victory over Rasul SHAPIEV (MKD).

10:50: Shamil MAMEDOV (BUL) makes his European Championships debut with a win. He scores a takedown Mykyta HONCHAROV (UKR) before falling behind 3-2. But that was all Honcharov was scoring as Mamedov worked on five different takedowns and win 12-3 at 65kg.

10:30: It's not just Abdulrashid SADULAEV (UWW) on the mat on Friday in Tirana, but also Shamil MAMEDOV (BUL), David BAEV (UWW), Akhmed USMANOV (UWW), Mahamedkhabib KADZIMAHAMEDAU (UWW), Zelimkhan KHADJIEV (FRA) and Givi MATCHARASHVILI (GEO)