United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem.

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada.

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Kadzimahamedau, Sadulaev Return to European Finals

Friday, April 24, 2026 - 16:53 By Vinay Siwach

TIRANA, Albania (April 24) -- Mahamedkhabib KADZIMAHAMEDAU (UWW), David BAEV (UWW), and Abdulrashid SADULAEV (UWW) were among the wrestlers who reached the final of the European Championships 2026 in Tirana on Friday.

Kadzimahamedau set up a rematch of the final from 2024 against Akhmed USMANOV (UWW) who defeated Zelimkhan KHADJIEV (FRA), 3-0, in a rematch of last year's European final.

After last year's European quest at 86kg, Kadzimahamedau returned to 79kg and continued his crafty wrestling, beating Dzhabrail GADZHIEV (AZE), 5-1, in the semifinals. He used two different takedowns and an activity period point for his scores.

But it was the quarterfinals in which Kadzimahamedau showed his class, Tariel GAPHRINDASHVILI (GEO), 11-10. He lead 5-0 when Gaphrindashvili scored a double-leg four-pointer to make it 5-4, changed to 7-5 for Kadzimahamedau after a challenge. After a scramble and stepout, the scores read 10-9 for Gaphrindashvili with 11 seconds left but Kadzimahamedau snuck out a takedown with 3 seconds left to win.

At 97kg, five-time European champion Sadulaev returned to the final after six years after a clinical display throughout the day. In the finals, he got the better of Akhmed MAGAMAEV (BUL), 12-2, using his gut-wrench to score points.

Sadulaev used a outside single-leg attack to score his first takedown and then turned Magamaev to get a four-point lead. But as he was trying to turn Magamaev again, the Bulgarian blocked him for two points but Sadulaev managed to sneak out of any control. He then managed a takedown and two turns for a 10-2 lead before an easy go-behind finished the bout.

Former world silver medalist Batyrbek TSAKULOV (SVK) will challenge Sadulaev in the final after he defeated Givi MATCHARASHVILI (GEO), 12-1, using the leg-lace for five turns.

Defending champion Baev had no trouble in defeated Oleksii BORUTA (UKR), 9-2, and returning to the final. But a rising star awaits him next in the 70kg final as U23 European champion Alexandr GAIDARLI (MDA) defeated Iszmail MUSZUKAJEV (HUN), 11-0, in the other semifinals.

Gaidarli, who won silver at the U20 World Championships last year, did not give any chance to Muszukajev and turned the match into a one-sided affair.

Dudaev Returns to Final

Home-favorite and Olympic bronze medalist Islam DUDAEV (ALB) returned to the final of European Championships at 65kg after a 4-0 victory over Islam GUSEINOV (UWW). Dudaev scored a stepout to start the bout before getting a activity point in the first period and lead 2-0. He doubled the lead to 4-0 in the final minute with a takedown which he defended.

Dudaev will take on Bashir MAGOMEDOV (UWW) for the gold medal after Magomedov handed former European champion Vazgen TEVANYAN (ARM) a heartbreaking, 3-3, criteria loss in the semifinals.

Tevanyan scored a takedown and also a point for stepout but in a later scramble, Tevanyan got countered on a leg attack and gave up a takedown on the edge for two points to Magomedov. Armenia challenged, asking for two points for Tevanyan during the scramble.

However, Tevanyan never got complete control over Magomedov and the lost challenge added to the latter's score to give him criteria. Tevanyan waited to launch the attack and when he did during the final moments of the bout, he could not gets a stepout or takedown despite all the action taking place in the zone.

At 57kg, Musa MEKHTIKHANOV (UWW) and Islam BAZARGANOV (AZE) will battle it out for the gold medal on Saturday. Mekhtikhanov defeated Manvel KHNDZRTSYAN (ARM), 5-0, in the semifinals after two counter takedowns and point for passivity.

Bazarganov was more active in his semifinal against Roberti DINGASHVILI (GEO) and worked on his lace to beat the Georgian 11-1.

RESULTS

57kg
SF 1: Musa MEKHTIKHANOV (UWW) df. Manvel KHNDZRTSYAN (ARM), 5-0
SF 2: Islam BAZARGANOV (AZE) df. Roberti DINGASHVILI (GEO), 11-1

65kg
SF 1: Islam DUDAEV (ALB) df. Islam GUSEINOV (UWW), 4-0
SF 2: Bashir MAGOMEDOV (UWW) df. Vazgen TEVANYAN (ARM), 3-3

70kg
SF 1: David BAEV (UWW) df. Oleksii BORUTA (UKR), 9-2
SF 2: Alexandr GAIDARLI (MDA) df. Iszmail MUSZUKAJEV (HUN), 11-0

79kg
SF 1: Mahamedkhabib KADZIMAHAMEDAU (UWW) df. Dzhabrail GADZHIEV (AZE), 5-1
SF 2: Akhmed USMANOV (UWW) df. Zelimkhan KHADJIEV (FRA), 3-0

97kg
SF 1: Abdulrashid SADULAEV (UWW) df. Akhmed MAGAMAEV (BUL), 12-2
SF 2: Batyrbek TSAKULOV (SVK) df. Givi MATCHARASHVILI (GEO), 12-1

United World Wrestling together with N3XT Sports begins the digital transformation process

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Kadzimahamedau, Sadulaev Return to European Finals