#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

European Championships 2026 Day 6 Freestyle Highlights

Saturday, April 25, 2026 - 08:56 By Vinay Siwach

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TIRANA, Albania (April 25) -- The last five weight classes of European Championships will be in action on Saturday. Zavur UGUEV (UWW), Zelimkhan ABAKAROV (ALB), Tajmuraz SALKAZANOV (SV), Ibragim KADIEV (UWW), Georgios KOUGIOUMSTIDIS (GRE) are among the stars that hit the mat in 61kg, 74kg, 86kg, 92kg and 125kg.

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14:00: Osman GOCEN (TUR) cannot get his leg out of Ibragim KADIEV (UWW) hold in what was one of the most entertaining matches of the morning session. Kadiev led for most of the match but Gocen kept coming back and made it 4-4 with exposure points but a reversal gives Kadiev a 5-4. He then turns Gocen to extend it to 7-4. However, Gocen with a takedown with 24 seconds left to make it one-point difference. But as he shoots for an attack, Kadiev hangs on to Gocen's leg and doesn't let it go, winning the semifinal 7-6.

13:45: Arsenii DZHIOEV (AZE) places himself in the 86kg semifinals with a big 10-0 victory over Eugeniu MIHALCEAN (MDA). Dzhioev will face Ivars SAMUSONOK (LAT) for a place in the gold medal bout

13:35: Taimuraz SALKAZANOV (SVK) has an unbreakable defense in the world. He frustrates Timur BIZHOEV (UWW) in the 74kg semifinals and beats him 2-1. Salkazanov is chasing his fifth European title

13:25: Vladimeri GAMKRELIDZE ((GEO) into the semifinals at 86kg with a 5-1 victory over Joshua MORODION (GER). Gamkrelidze looks in solid form but will face a tough challenge in the semifinals in one of Ibragim KADIEV (UWW) and Osman GOCEN (TUR).

(UWW) Nikita DMITRIJEVS MAYEUSKI (7)(AZE) Turan BAYRAMOV (9)

13:16: World silver medalist Miriani MAISURADZE (GEO) has no answer to Ali TCOKAEV (AZE) wrestling as the Azerbaijan wrestler blanks Maisuradze 5-0 to advance to the 92kg semifinals

13:15: Zelimkhan ABAKAROV (ALB), the returning medalist at 61kg, is back into the semifinals. He sends the home crowd into a frenzy after he defeated Niklas STECHELE (GER), 6-2.

13:10: Defending champion Zavur UGUEV (UWW) hits a massive counter using a double underhook on Dzmitry SHAMELA (UWW) and then works on a 11-2 victory to enter the semifinal against Arsen HARUTYUNYAN (ARM). It will be a rematch of the final from last year which Uguev won.

13:05: Giorgi MESHVILDISHVILI (AZE) with a takedown in the final five seconds to beat Khachatur KHACHATRYAN (ARM) at 125kg. The defending champion was down 3-3 on criteria and then gave up a takedown to fall behind 5-3. Khachatryna tries to defend is but in no position to do it as Meshvildishvili hits a double leg outside takedown for the criteria win.

12:50: Hakan BUYUKCINGIL (TUR) with late takedown in a back-and-forth match to beat Shamil MUSAEV (UWW), 6-5 at 125kg. Every time Musaev seemed to chip away, Buyukcingil came back with a takedown.

12:45: Arsen HARUTYUNYAN (ARM) gives up one point against Kamil KERYMOV (UKR) but has no trouble in beating the Ukrainian 11-1 and advance to the semifinals at 61kg

12:40: World champion at 79kg Georgios KOUGIOMISTDIS (GRE) falls in the first round against Osman GOCEN (TUR), 5-3. He began well with takedown and stepout but Gocen comes back with two takedowns to take a 4-3 lead. Kougiomistdis commits a offensive foul. Greece challenge the call and but lost it to win a point to Gocen.

12:30: Vladimeri GAMKRELIDZE (GEO) sets up a match against Ibragim KADIEV (UWW) after a 8-1 victory over Rakhim MAGAMADOV (FRA) at 86kg. Just controlling the bout through and through for the win.

12:20: Timur BIZHOEV (UWW), trying to the coveted 74kg gold, begins with a 11-0 shutout victory over Ibragim VELIEV (BEL) and advance. 

12:15: World bronze medalist Arsenii DZHIOEV (AZE) is like a workhorse and slowly pile ups the points over Denys BYKOV (UKR), winning his 86kg opening bout 10-0.

12:05: Turan BAYRAMOV (AZE) survives a scre against Farhad NOURIKHORJESTAN (UWW) at 74kg. Bayramov fell behind 2-1 but scored a stepout to take a 2-2 criteria lead before defending it for the win.

11:30: Home-favorite Zelimkhan ABAKAROV (ALB) moves forward at 61kg after a 12-2 technical superiority win over Simone PIRODDU (ITA). He blocked an arm throw from Prioddu to score his opening points before using a 2-on-1 for snap takedown and turn to lead 6-0. Piroddu scored two exposure points from a scramble but Abakarov quickly escaped and turned him three times for the win.

11:25: Returning silver medalist Arsen HARUTYUNYAN (ARM) works on his murderous leg-lace and beats Vladimir EGOROV (MKD), 11-0.

11:15: Kamil KERYMOV (UKR) does a perfect fireman's carry against Emrah ORMANOGLU (TUR) to score four points. He then continues to turn Kerymov and comes out with an 8-2 lead from the scramble. Ormanoglu scores two more points but Kerymov wins 8-4

11:10: Big match on Mat C as Shamil MUSAEV (UWW) takes on returning silver medalist Soloman MANASHVILI (GEO) at 125kg. Musaev with a trip to open the scoring for two points before giving up a reversal. He scored a go-behind to go ahead 4-1. Manashvili cut the lead to 4-3 after exposure with a minute left in the bout. But a struggling Manashvili gives up two more go-behinds and drops his first bout 8-3

10:30: Welcome to day six of the European Championships in Tirana. After the repechage rounds, the qualifications will being in 61kg, 74kg, 86kg, 92kg and 125kg.