#Rome2018

Three Russian Women Win Euro Gold

Thursday, August 2, 2018 - 18:55 By Eric Olanowski

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ROME, Italy (August 2) - Russia’s Greco-Roman squad won four gold medals on their way to a team title, and Russian women picked up where their Greco-Roman countrymen left off, dominating the European Junior women’s wrestling competition to the tune of three gold medals. 

Russia's three gold medal performances today matched their overall gold medal output for the entire women’s wrestling competition at last year’s Dortmund European Championships. 

Veronika GURSKAYA (RUS), Aleksandra NITSENKO (RUS) and Khanum VELIEVA (RUS) each won their respective weight classes and took home a European gold medal.  This was Nitsenko’s first time winning an age-level continental championship, while Gurskaya and Velieva have won at least one age-level European gold medal. 

Gurskaya, who last won a European title in 2013 launched the Russian gold medal parade, defeating Aynur ERGE (TUR), 8-6 in the unpredictable back and forth 55kg gold medal bout. 

Though Gurskaya was the aggressor the entire match, she continued to allow Erge to stay in the match by turning defense into offense. 

The three-time age-level world bronze medalist used a fireman’s carry and gut wrench in the opening period to command the 6-2 lead heading into the break. 

But it was Erge, Turkey’s four-time European representative who remained patient and tied the match with two minutes remaining, scoring a four-point head-lock as Gurskaya pushed the pace on the out of bounds line. 

With 90 seconds left, Gurskaya shot a double-leg and grabbed the match-deciding takedown, ultimately winning the bout, 8-6.

Aleksandra Nitsenko used two double-leg takedowns and a step-out to storm through Darya SINKAVETS (BLR), 5-1, giving Russia back-to-back golds medals, and more importantly, her first continental championship. 

Khanum Velieva, the three-time age-level world champion gave Russia their third gold medal of the day, shutting out Yauheniya ANDREICHYKAVA (BLR), 7-0 in the 68kg gold medal bout. 

Velieva obtained her third age-level European title by scoring seven points off two takedowns and three step-outs. 

Russia (100 points) leads Turkey (74 points) by 26 points heading into the final day of women’s wrestling, but Russia still has two finalists, while Turkey only has one. 

The day five medal matches begin Friday at 6:00 PM (local time). 

RESULTS 
50kg 
GOLD -  Veronika GURSKAYA (RUS) df. Aynur ERGE (TUR), 8-6 

BRONZE -  Emanuela LIUZZI (ITA) df. Stefania Claudia PRICEPUTU (ROU), 6-6 
BRONZE - Ellen RIESTERER (GER) df. Magdalena Maria MAJOS (POL), via fall. 

55kg 
GOLD -  Aleksandra NITSENKO (RUS) df. Darya SINKAVETS (BLR), 5-1 

BRONZE - Eda TEKIN (TUR) df. Szimonetta Timea SZEKER (HUN), 5-2 
BRONZE -  Khrystyna Zoryana DEMKO (UKR) df. Aukse RUTKAUSKAITE (LTU), 12-1 

59kg 
GOLD -  Anastasia NICHITA (MDA) df. Tetiana RIZHKO (UKR), 12-2 

BRONZE - Morena DE VITA (ITA) df. Alina KAZYMOVA (RUS), 6-2 
BRONZE -  Debora LAWNITZAK (GER) df. Maryia HULIDA (BLR), 10-2  

68kg 
GOLD -  Khanum VELIEVA (RUS) df. Yauheniya ANDREICHYKAVA (BLR), 7-0 

BRONZE - Kadriye AKSOY (TUR) df. Tindra Linnea SJOEBERG (SWE), via fall 
BRONZE -  Alina RUDNYTSKA LEVYTSKA (UKR) df. Ewelina Weronika CIUNEK (POL), 12-2 

76kg (Single bronze) 
GOLD -  Denise Sabina MAKOTA STROEM (SWE) df. Aysegul OZBEGE (TUR), 10-0 

BRONZE - Elmira KHALAEVA (RUS) df. Iryna PASICHNYK (UKR), 1-1 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.