#Rome2018

Three Russian Women Win Euro Gold

By Eric Olanowski

ROME, Italy (August 2) - Russia’s Greco-Roman squad won four gold medals on their way to a team title, and Russian women picked up where their Greco-Roman countrymen left off, dominating the European Junior women’s wrestling competition to the tune of three gold medals. 

Russia's three gold medal performances today matched their overall gold medal output for the entire women’s wrestling competition at last year’s Dortmund European Championships. 

Veronika GURSKAYA (RUS), Aleksandra NITSENKO (RUS) and Khanum VELIEVA (RUS) each won their respective weight classes and took home a European gold medal.  This was Nitsenko’s first time winning an age-level continental championship, while Gurskaya and Velieva have won at least one age-level European gold medal. 

Gurskaya, who last won a European title in 2013 launched the Russian gold medal parade, defeating Aynur ERGE (TUR), 8-6 in the unpredictable back and forth 55kg gold medal bout. 

Though Gurskaya was the aggressor the entire match, she continued to allow Erge to stay in the match by turning defense into offense. 

The three-time age-level world bronze medalist used a fireman’s carry and gut wrench in the opening period to command the 6-2 lead heading into the break. 

But it was Erge, Turkey’s four-time European representative who remained patient and tied the match with two minutes remaining, scoring a four-point head-lock as Gurskaya pushed the pace on the out of bounds line. 

With 90 seconds left, Gurskaya shot a double-leg and grabbed the match-deciding takedown, ultimately winning the bout, 8-6.

Aleksandra Nitsenko used two double-leg takedowns and a step-out to storm through Darya SINKAVETS (BLR), 5-1, giving Russia back-to-back golds medals, and more importantly, her first continental championship. 

Khanum Velieva, the three-time age-level world champion gave Russia their third gold medal of the day, shutting out Yauheniya ANDREICHYKAVA (BLR), 7-0 in the 68kg gold medal bout. 

Velieva obtained her third age-level European title by scoring seven points off two takedowns and three step-outs. 

Russia (100 points) leads Turkey (74 points) by 26 points heading into the final day of women’s wrestling, but Russia still has two finalists, while Turkey only has one. 

The day five medal matches begin Friday at 6:00 PM (local time). 

RESULTS 
50kg 
GOLD -  Veronika GURSKAYA (RUS) df. Aynur ERGE (TUR), 8-6 

BRONZE -  Emanuela LIUZZI (ITA) df. Stefania Claudia PRICEPUTU (ROU), 6-6 
BRONZE - Ellen RIESTERER (GER) df. Magdalena Maria MAJOS (POL), via fall. 

55kg 
GOLD -  Aleksandra NITSENKO (RUS) df. Darya SINKAVETS (BLR), 5-1 

BRONZE - Eda TEKIN (TUR) df. Szimonetta Timea SZEKER (HUN), 5-2 
BRONZE -  Khrystyna Zoryana DEMKO (UKR) df. Aukse RUTKAUSKAITE (LTU), 12-1 

59kg 
GOLD -  Anastasia NICHITA (MDA) df. Tetiana RIZHKO (UKR), 12-2 

BRONZE - Morena DE VITA (ITA) df. Alina KAZYMOVA (RUS), 6-2 
BRONZE -  Debora LAWNITZAK (GER) df. Maryia HULIDA (BLR), 10-2  

68kg 
GOLD -  Khanum VELIEVA (RUS) df. Yauheniya ANDREICHYKAVA (BLR), 7-0 

BRONZE - Kadriye AKSOY (TUR) df. Tindra Linnea SJOEBERG (SWE), via fall 
BRONZE -  Alina RUDNYTSKA LEVYTSKA (UKR) df. Ewelina Weronika CIUNEK (POL), 12-2 

76kg (Single bronze) 
GOLD -  Denise Sabina MAKOTA STROEM (SWE) df. Aysegul OZBEGE (TUR), 10-0 

BRONZE - Elmira KHALAEVA (RUS) df. Iryna PASICHNYK (UKR), 1-1 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.