#Yariguin2019

Three "Must Watch" Day Two Matches at the Ivan Yariguin

Thursday, January 24, 2019 - 19:01 By Eric Olanowski

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KRASNOYARSK, Russia (January 24) - The brackets for the second day of freestyle and women's wrestling at the Ivan Yariguin have been released and here are three potential matches that you can't afford to miss. 

1. Akhmed CHAKAEV (RUS) vs. Gadzhimurad RASHIDOV (RUS)

This 65kg semifinals match is a long-shot and would require several pieces to fall perfectly into place, but if they do, the matchup between two-time world bronze medalist, Akhmed Chakaev and two-time world runner-up Gadzhimurad Rashidov will be a high-flying electric showdown. 

Here’s the scenario that would give wrestling fans this matchup: 

  1. Rashidov wins the special wrestle-in against Alan's champion Kurban SHIRAEV (RUS). 
  2. Rashidov beats the United States’ 2017 65kg world team representative Zain RETHERFORD (USA) in the quarterfinals.
  3. Chakaev wins his quarterfinals matchup against Cristian SOLENZAL LOPEZ (CUB). 

2. Khanum VELIEVA (RUS) vs. Yudari SANCHEZ RODRIGUES (CUB) 

This 68kg qualification match between four-time age-level world champion Khanum VELIEVA (RUS) and 2018 U23 world champion Yudari SANCHEZ RODRIGUES (CUB) is a quarterfinals rematch of the 2018 Bucharest U23 World Championships, where the Cuban wrestler topped the Russian, 5-0. 

Sanchez Rodrigues’ 5-0 quarterfinal win over Velieva, who was named United World Wrestling’s 2018 Female Junior Wrestler of the Year, helped catapult her to the top of the world podium and played a pivotal role in her becoming the first Cuban woman to win a world title in any age group.


Sumiya ERDENECHIMEG (MGL) will wrestle Sarah HILDEBRANDT (USA) in a battle of previous world finalists. (Photo: Sachiko HOTAKA) 

3. Sumiya ERDENECHIMEG (MGL) vs. Sarah Ann HILDEBRANDT (USA)

This 53kg qualification bout features the pair of previous world silver medalists, Sarah Hildebrandt and Ergenechimeg Sumiya. 

Sarah Hildebrandt is the reigning world runner-up at this 53kg, while Erdenechimeg, a four-time top-10 finisher at the world championships, is a 2013 world runner-up at 51kg. 

This is the first time these world finalists have met in their storied careers. 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.