#Zagreb2018

Three Countries Land Multiple Finalists in First Day of Greco Action at Cadet World C’Ships

Friday, July 6, 2018 - 16:27 By Taylor Miller

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ZAGREB, Croatia – Iran, Armenia and Georgia each put multiple wrestlers into the first group of Greco-Roman finals, which will be wrestled Saturday night at the Cadet World Championships in Zagreb, Croatia.

At 48 kg, 2018 Cadet Asian champion Sajjad ABBASPOURRAGANI (IRI) took out the 2017 Cadet Asian champion Arshad ARSHAD of India to move onto the finals. Tomorrow night, he’ll face 2018 Cadet Asian bronze medalist Abror ATABAEV (UZB).

Iran has back-to-back wrestlers in the finals as 2018 Cadet Asian bronze medalist Amirhossein KHOUNSARI (IRI) advanced at 55 kg. Khounsari edged out Cadet Asian runner-up Amirbek SULTONOV (UZB) in the semis, 6-5.

Tomorrow, he will face Giorgi PERTAIA (GEO), who defeated 2018 Cadet Asian champion Din KOSHKAR (KAZ) with a decisive 10-4 victory.

Tomorrow’s 65 kg matchup will feature a present Cadet Euro champion against a past European champion as 2018 champ Muslim IMADAEV (RUS) and 2016 champ Shant KHACHATRYAN (ARM) will do battle.

Imadaev trailed late against Khvicha ANANIDZE (GEO) but hit a four-pointer with seconds left to pull out a 7-5 win.

At 80 kg, it was a battle of continental champions in the semfinals as Cadet European champion Giorgi TSOPURASHVILI (GEO) downed Asian champion Mohammad NAGHOUSI (IRI), 7-1, to move on to the gold-medal match.

Tomorrow night, Tsopurasvili will take on Karen KHACHATRYAN (ARM), who took fifth at the European Championships earlier this year.

In the heavyweight finals, two-time Cadet European bronze medalist Sarkhan MAMMADOV (AZE) will go head-to-head with this year’s European champion Muhammet BAKIR (TUR).

Mammodaev defeated 2018 European silver medalist Marcel ALBINI (CZE) in the semifinals with a dominant 12-1 tech fall.

The finals will take place Saturday at 12 p.m. ET live on unitedworldwrestling.com.

Finals pairings
48 kg: Sajjad ABBASPOURRAGANI (IRI) vs. Abror ATABAEV (UZB)
55 kg: Amirhossein KHOUNSARI (IRI) vs. Giorgi PERTAIA (GEO)
65 kg: Shant KHACHATRYAN (ARM) vs. Muslim Imadaev (RUS)
80 kg: Giorgi TSOPURASHVILI (GEO) vs. Karen KHACHATRYAN (ARM)
110 kg: Sarkhan MAMMADOV (AZE) vs. Muhammet BAKIR (TUR)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.