#worldcupiowacity

Seven Olympic Medalists Set to Kick off Freestyle World Cup

By Eric Olanowski

Iowa, United States (April 6) - The United States who is hosting their fourth World Cup in five years is paced by a pair of Olympic champions who boast a combined six world gold medals. Jordan BURROUGHS (USA) and Kyle SNYDER (USA) will be looking to assist the American's in hoisting their fourteenth overall World Cup title and first since 2003.

Burroughs, the keeper of four world gold medals will be making his sixth world cup appearance, and Snyder who owns two world golds will be making his third world cup appearance. Along with Burroughs and Snyder, a third American Olympic medalist in J'den Cox is entered on USA's roster. 

Azerbaijan, who's the favorite to come out of Group B won their last title in 2009 will rely on the direction of their first three-time world champion, Haji ALIYEV (AZE) and 2016 Olympic bronze medalist, Jabrayil HASANOV (AZE) to secure their third overall World Cup Title title.

Aliyev, who is competing in his fourth World Cup is up at 65kg, which is four kilos different than his world championship weight of 61kg. This will be the fourth competition that Aliyev has wrestled at 65kg. He also competed at the World Clubs Cup for Setaregan Sari, India’s Pro Wrestling League for the Delhi Sultans and the International Ukrainian Tournament.  

Along with the United States, Georgia, Japan and India round out the four Group A teams.

Japan, who has placed third five times will put the weight of its team on the back of 2017 Breakout Wrestler of the Year and world champion, Yuki TAKAHASHI (JPN).

Takahashi will kick-start the second session of action with a rematch of the finals from the 2017 World Championships where he handled Thomas GILMAN (USA), 6-1. When asked about the match, Takashi said, "It was a great match last year. But for him, this is a going to be a home match, and for us, this is an away match. I'm very excited, but also nervous about the match." 

For Georgia to improve on their best showing of fourth-place (2016) they’ll have to rely on 2012 Olympic bronze medalists Dato MARSAGISHVILI (GEO), multiple time age-level European Champion, Givi MATCHARASHVILI (GEO) and junior world bronze medalist, Tariel GAPRINDASHVILI (GEO).

India, who entered the tournament late brought a squad of ten wrestlers that are patrolled by the pair of Olympians in Amit KUMAR (IND) and Sandeep TOMAR (IND).  

Joining Azerbaijan in Group B will be Cuba, Kazakhstan, and Mongolia.

Cuba is coming off a Central American and Caribbean Championships where they swept the finals, going six-for-six in the gold-medal bouts. Each of the six Cubans who won Central American and Caribbean Championships titles last weekend have made the trip to Iowa to compete in the 2018 World Cup.

Mongolia, who is looking to snap their three-year streak of sixth-place brings the trio of current world No. 1’s in GANZORIG Mandakhnaran (MGL), LUVSANDORJ Turtogtokh (MGL) and NATSAGSUREN Zolboo (MGL).

The duo of Olympian’s in Meirzhan ASHIROV (KAZ) and Daniyar KAISANOV (KAZ) will be in charge of a Kazakhstan team who is making their first World Cup appearance since 2013.

Freestyle World Cup Schedule
Saturday, April 7 (All Times, CST)
10:00 am: United States v. India (Mat A) // Mongolia v. Kazakhstan (Mat B)
11:15 am: Japan v. Georgia (Mat A) // Azerbaijan v. Cuba (Mat B)
2:00 pm: Opening Ceremonies
2:30 pm: United States v. Japan (Mat A)
4:30 pm: Mongolia v. Cuba (Mat B)
5:45 pm: India v. Georgia (Mat A) // Azerbaijan v. Kazakhstan (Mat B)

Sunday, April 8 (All Times, CST)
10:00 am: United States v. Georgia (Mat A) // Mongolia v. Azerbaijan (Mat B)
11:15am: India v. Japan (Mat A) // Kazakhstan v. Cuba (Mat B)
12:30pm: Fifth Place Match (Mat A) // Seventh Place Match (Mat B)
2:15 pm: Bronze Medal Match (Mat A)
4:00 pm: Gold Medal Match (Mat A)

TV Schedule
Saturday, April 7 (All Times, CST)

10:00 am: USA v. India — Olympic Channel
2:30 pm: USA v. Japan — NBCSN

Sunday, April 8 ((All Times, CST)
11:00 am: United States v. Georgia — Olympic Channel
4:00 pm: Gold Medal Match — NBCSN

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.