#WrestleBucharest

Sadulaev Slides into Monday Night's Semifinals

By Eric Olanowski

BUCHAREST, Romania (April 8) - The Russian Federation, led by three-time world and Olympic champion Abdulrashid SADULAEV compiled an 8-2 record in the opening round and inserted three of five wrestlers into Monday night’s semifinals.  

Sadualev, the top-ranked wrestler in the world at 97kg, easily picked up wins against his first two opponents, outscoring them, 15-2. “The Russian Tank” shutout Azerbaijan’s returning European bronze medalist Nurmagomed GADZHIYEV (AZE) in the opening round, then drilled Germany’s 2017 U23 European bronze medalist Gennadij CUDINOVIC (GER), 12-3, to reach the semifinals. 

In the semifinals, the three-time European champion will wrestle Magomedgadji NUROV (MKD). 

In the second 97kg semifinals match, Kaspiisk silver medalist Aliaksandr HUSHTYN (BLR) will lace up against Georgia’s 2018 world bronze medalist Elizbar ODIKADZE (GEO). 

In addition to Abdularashid Sadualev, Russia’s Muslim SADULAEV and Akhmed GADZHIMAGOMEDOV also made the semifinals at 57kg and 79kg respectively. 

The reigning Ivan Yariguin champion, Muslim Sadulaev, scored a pair of close victories en route to his 57kg semifinals run. 

First, Sadulaev scored a 5-2 win over Vladimir EGOROV (MKD), then followed that up with a 4-2 victory over Spain’s Levan METREVELI VARTANOV. He’ll wrestle Romania’s Andrei DUKOV (ROU), who snuck past Italy’s Givi DAVIDOVI, 4-2, for a spot in Monday night’s semifinals.  

The second 57kg semifinal will feature the tournament favorite, reigning world bronze medalist Suleyman ATLI (TUR), and Georgi VANGELOV (BUL). 

At 79kg, Akhmed Gadzhimagomedov, the 2018 Budapest world bronze medalist, blew past Turkey’s Muhammet Nuri KOTANOGLU in his quarterfinals match and will square off against Ukraine’s Oleksii DOMANYTSKYI. 

The two weight classes that won’t feature a Russian semifinalist are 65kg and 70kg.

At 65kg, three-time world champion Haji ALIYEV (AZE) reached the semifinal after scoring the 5-3 come-from-behind win against Nachyn KUULAR (RUS), who knocked off Olympic champion Vladimer KHINCHEGASHVILI (GEO) the round prior. Aliyev will take on Maxim SACULTAN (MDA) for a spot in Tuesday night’s finals. 

The other 65kg semifinal is between Vasyl SHUPTAR (UKR) and Selahattin KILICSALLAYAN (TUR).

At 70kg, there were two world champions who were upset in the opening round. 

Azerbaijan’s Aghahuseyn MUSTAFAYEV (AZE) defeated defending world champion Magomedrasul GAZIMAGOMEDOV (RUS), 4-3, in the quarterfinals, then reached the semifinals with a 12-2 win over Devid SAFARYAN (ARM). He’ll take on Great Britain's Nicolae COJOCARU in tonight’s semifinals. 

Magomedmurad GADZHIEV (POL) was the second wrestler to knock off a world champion in the opening round at 70kg. Gadzhiev, in a rematch of the 2017 world finals, avenged his loss and got the best of Georgia’s Zurabi IAKOBIASHVILI, 7-0. 

He’ll wrestle Mustafa KAYA (TUR) tonight's semifinals which begin at 18:00 (local time). 

RESULTS
57kg
SEMIFINAL - Georgi Valentinov VANGELOV (BUL) vs. Suleyman ATLI (TUR) 
SEMIFINAL - Muslim SADULAEV (RUS) vs. Andrei DUKOV (ROU)

65kg
SEMIFINAL - Maxim SACULTAN (MDA) vs. Haji ALIYEV (AZE) 
SEMIFINAL - Vasyl SHUPTAR (UKR) vs. Selahattin KILICSALLAYAN (TUR)

70kg
SEMIFINAL - Mustafa KAYA (TUR) vs. Magomedmurad GADZHIEV (POL) 
SEMIFINAL - Nicolae COJOCARU (GBR) vs. Aghahuseyn MUSTAFAYEV (AZE)  

79kg
SEMIFINAL - Andrei KARPACH (BLR) vs. Jabrayil HASANOV (AZE) SEMIFINAL - Akhmed GADZHIMAGOMEDOV (RUS) vs. Oleksii DOMANYTSKYI (UKR)

97kg
SEMIFINAL - Aliaksandr HUSHTYN (BLR) vs. Elizbar ODIKADZE (GEO) 
SEMIFINAL - Abdulrashid SADULAEV (RUS) vs. Magomedgadji NUROV (MKD)

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.