European Games

Russian Trio Advances to Greco-Roman Finals at European Games

By United World Wrestling Press

MINSK, Belarus (June 28) - Russia made a statement on the opening day of the Greco-Roman competition at the European Games, advancing all three of their wrestlers to Saturday's gold-medal finals. 

Returning world champion Stepan MARYANYAN (60kg) and Aleksandr CHEKHIRKIN (77kg), along with 2018 European bronze medalist Zaur KABALOEV (67kg), earned semifinal victories for Russia.

Maryanyan, a European Games champion in 2015, was untested in his semifinal match against Zhora ABOVIAN (UKR). He cruised to a 9-0 technical superiority. Maryanyan built a 7-0 lead after the first period and put the match away early in the second period. He will face Erik TORBA (HUN) in the gold-medal match.

Torba came from behind to defeat Dato CHKHARTISHVILI (GEO), a 2016 junior world champion, 6-5. Chkhartishvili used a four-point throw in the first period, which helped him take a 5-3 lead at the break. Torba, though, kept the pressure on and scored a passivity point before scoring with a turn to take the lead. He then held off the Georgian for the victory.

Chekhirkin, like Maryanyan, picked up a technical superiority without surrendering a point in the semifinals. His semifinal victory came over Yunus BASAR (TUR), 8-0. After getting pushed in his first match, the 33-year-old Russian has outscored his last two opponents 14-0. In tomorrow's gold-medal match at 77kg, Chekhirkin will meet Karapet CHALYAN (ARM).

Chalyan reached the finals by beating Tamas LORINCZ (HUN), an Olympic silver medalist and three-time world medalist. Lorincz scored first off a passivity to take a 1-0 lead, which is all the scoring that happened in the opening period. Chalyan came back in the second period, scoring a takedown early in the second period and adding another takedown a short time later, which proved to be enough to get him the victory.  

Kabaloev blanked Oleksii KALINICHENKO (UKR) 4-0 in the semifinals at 67kg, scoring all four of his points in the first period. The other semifinal winner at 67kg was Shmagi BOLKVADZE (GEO), a U23 and junior world champion, who defeated Karen ASLANYAN (ARM) 5-0. 

RESULTS

Greco-Roman

60kg
GOLD - Stepan MARYANYAN (RUS) vs. Erik TORBA (HUN)
SEMIFINAL - Stepan MARYANYAN (RUS) df. Zhora ABOVIAN (UKR), 9-0
SEMIFINAL - Erik TORBA (HUN) df. Dato CHKHARTISHVILI (GEO), 6-5

67kg
GOLD - Zaur KABALOEV (RUS) vs. Shmagi BOLKVADZE (GEO)
SEMIFINAL - Zaur KABALOEV (RUS) df. Oleksii KALINICHENKO (UKR), 4-0
SEMIFINAL - Shmagi BOLKVADZE (GEO) df. Karen ASLANYAN (ARM), 5-0

77kg
GOLD - Aleksandr CHEKHIRKIN (RUS) vs. Karapet CHALYAN (ARM)
SEMIFINAL - Aleksandr CHEKHIRKIN (RUS) df. Yunus BASAR (TUR), 8-0 
SEMIFINAL - Karapet CHALYAN (ARM) df. Tamas LORINCZ (HUN), 4-1
 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.