#Rome2018

Russia Reels in Eleventh Junior Euro Gold Medal

By Eric Olanowski

ROME, Italy (August 4) - After running through the Greco-Roman and women’s wrestling competition, Russia’s dominance trickled over to freestyle as they were able to capture two additional gold medals on the sixth day of competition at the Junior European Championships. 

Thus far, eleven Russian wrestlers have enjoyed hearing their national anthem begin played while standing atop of the podium, and will have three more opportunities to hear it being played on the final day of wrestling in Rome, Italy. 

The duo of Aznaur TAVAEV (RUS) and Chermen VALIEV (RUS) each seized gold medals, helping Russia command the team lead heading into the seventh day of competition. 

In the 65kg finals, Aznaur Tavaev walloped 2014 cadet world bronze medalist, Nicolai GRAHMEZ (MDA), picking up the 15-4 technical superiority victory to pocket his first continental championship. 

Tavaev trailed early after surrendering a takedown and an exposure but was able to erase the four-point deficit, taking the 4-4 lead on criteria into the second period by picking up a takedown and exposure of his own. 

The Russian exploded in the second period, scoring four-points off a defensive chest-wrap, followed by a failed Moldova challenge to take the imposing 9-4 advantage into the final minute of the match. 

After another defensive scoring sequence, Tavaev closed the match out with a snap-down spin-behind to a trapped-arm gut-wrench, ultimately winning 15-4. 

Chermen VALIEV (RUS) give Russia their eleventh Junior European gold medal. (Photo Max Rose-Fyne) 

Chermen Valiev used a pair of second-period takedowns to narrowly escape Khadzhimurad GADZHIYEV (AZE), 5-3 in the 70kg gold-medal bout. 

In the opening period, Valiev, the 2014 Cadet World team representative picked up a step-out point before conceding a takedown and a step-out to fall behind 3-1. 

Valiev rebounded in the final period and snatched the two-point lead with a pair of takedowns. The 2017 Ivan Yarygin runner-up narrowly held on to present Russia their second gold medal of the day and eleventh overall. 

Three other Russians will have the opportunity to compete for gold tomorrow, as the competition wraps up with the final freestyle medal match session starting at 6:00 PM (local time). 

RESULTS 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.