#kaspeuro2018

Olympic Champions Collide to Close Out #KaspEuro2018

By Eric Olanowski

KASPIISK, Russia (May 6) – Olympic champions Abdulrashid SADULAEV (RUS) and Sharif SHARIFOV (AZE) are set to collide on Sunday night at 6:00 PM (local time) in Dagestan, Russia for the 2018 European gold medal at 92kg. 

Russia claimed three gold medals, while Azerbaijan claimed the remaining two on the sixth day of competition at The Palace of Sport and Youth. The host nation has three wrestlers competing for gold, while Azerbaijan, Georgia, and Turkey each have a pair of day seven finalists. France claims the remaining finalist spot to close out the 2018 European Championships. 

Gadzhimurad RASHIDOV (RUS) will take on Georgia’s Beka LOMTADZE for the 61kg European gold medal.

61kg
Reigning European champion, Gadzhimurad RASHIDOV (RUS) will take on Georgia’s Beka LOMTADZE in the 61kg gold medal bout on Saturday night.

Rashidov, the 2017 world finalist took down Recep TOPAL (TUR) in their semifinal bout, 4-0. The 2016 European champion will be making his second European finals appearance. 

Lomtadze, the 2015 European Games runner-up stopped Azerbaijan’s Mirjalal ZADA by a technical superiority in the second semifinal at 61kg.

GOLD - Beka LOMTADZE (GEO) vs. Gadzhimurad RASHIDOV (RUS) 

Semifinals - Gadzhimurad RASHIDOV (RUS) df. Recep TOPAL (TUR), 4-0
Semifinals - Beka LOMTADZE (GEO) df. Mirjalal ZADA (AZE), 12-0

Soner DEMIRTAS (TUR) will look to win back-to-back 74kg European titles. (Photo by Max Rose-Fyne)

74kg 
Reigning 74kg European champion Soner DEMIRTAS (TUR) will wrestle France’s Zelimkhan KHADJIEV for the gold medal at 74kg. 

Demirtas locked up his finals birth by scoring a step out on 2017 world champion, Frank CHAMIZO MARQUEZ (ITA) as time expired. This one-point action gave the Turkish wrestler the 3-3 lead on criteria after outscoring the Italian 3-0 in the final minute of the bout. 

GOLD - Soner DEMIRTAS (TUR) v. Zelimkhan KHADJIEV (FRA)

Semifinals - Soner DEMIRTAS (TUR) df. Frank CHAMIZO MARQUEZ (ITA) 
Semifinals - Zelimkhan KHADJIEV (FRA) df. Andrei KARPACH (BLR)

86kg 
Russia’s Artur NAIFONOV will compete against Aleksandr GOSTIYEV (AZE) in the 86kg gold-medal bout. 

This will be the Russian’s first time in the finals of a European Championship, while the Azerbaijani is making his third consecutive trip. 

Though he’s made three consecutive trips, Gostiyev is still looking for his first continental gold medal. 

GOLD - Aleksandr GOSTIYEV (AZE) vs. Artur NAIFONOV (RUS)

Semifinals - Artur NAIFONOV (RUS) df. Fatih ERDIN (TUR), 4-2
Semifinals - Aleksandr GOSTIYEV (AZE) vs. Sandro AMINASHVILI (GEO), 6-0 

Abdulrashid SADULAEV (RUS) will be looking for his fourth European title. (Photo by Max Rose-Fyne)

92kg 
At 92kg, 2016 Olympic champion Abdulrashid SADULAEV (RUS) and 2012 Olympic champion Sharif SHARIFOV (AZE) will collide for the top spot. These two met in the semifinals of the 2016 Olympic Games where Sadualev was the victor, 8-1. 

A victory for Sadulaev, the two-time world champion, would give the hometown favorite his fourth European Championship, while a victory for Sharifov would give him his first. 

GOLD - Abdulrashid SADULAEV (RUS) vs. Sharif SHARIFOV (AZE)

Semifinals - Abdulrashid SADULAEV (RUS) df. Irakli MTSITURI (GEO), 12-2 
Semifinals - Sharif SHARIFOV (AZE) vs. Serdar BOKE (TUR), 10-0 

Taha AKGUL (TUR) and Geno PETRIASHVILI (GEO) will wrestle in a rematch of the 2017 world championships where the Georgian claimed his world first gold medal. 

125kg 
The 125kg superstar duo of Taha AKGUL (TUR) and Geno PETRIASHVILI (GEO) will again close out the European Championships. 

The pair has accounted for every European gold medal dating back to 2012, and every world or Olympic gold medal dating back to 2014.

They last met in the 2017 world finals where the Georgian defeated the Turkish wrestler in what is considered one of the greatest freestyle heavyweight wrestling matches in history.

GOLD - Taha AKGUL (TUR) vs. Geno PETRIASHVILI (GEO)

Semifinals - Taha AKGUL (TUR) df. Muradin KUSHKHOV (RUS), 3-0. 
Semifinals - Geno PETRIASHVILI (GEO) df. Robert BARAN (POL), 10-0 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.