European Games

Olympic Champions Attract Gold, Attention at 2nd European Games in Minsk

Monday, July 1, 2019 - 15:08 By Tim Foley

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International Olympic Committee President Thomas Bach and UWW President Nenad Lalovic, along with members of the UWW Bureau, take in the action at the European Games on Sunday in Minsk, Belarus.

MINSK, Belarus (July 1) – The second European Games attracted the best athletes from the continent, and nowhere was that clearer than the wrestling mats where a number of defending Olympic champions and medalists came to Minsk in search of a Euro Games gold.

Perhaps no star shone brighter than Olympic champion Abdulrashid SADUALEV (RUS) the defending 97kg world champion and 86kg Olympic champion from Rio 2016. Arguably the sport’s most recognizable name, the athletic Sadulaev cruised to a 97kg Europeans Games title on day three, upending Azerbaijan’s Nurmagomed GADZHIYEV (AZE).

In addition to their on-the-mat dominance, wrestling’s stars also attracted off-the-mat dignitaries. IOC president Thomas Bach was in attendance Sunday night as 2016 Olympic champion Artur ALEKSANYAN (ARM) lifted and tossed his way to his first European Games title at 97kg in Greco-Roman. The 27-year-old Armenian shut out local favorite Aliaksandr HRABOVIK (BLR) 5-0 in the gold-medal match.

Olympic bronze medalist, and recent mother, Sofia Mattsson, made a splash in her return to the mats winning her second European Games gold medal at 53kg in women’s wrestling, defeating Yulia KHAVALDZHY (UKR), 6-4.

Belarus experienced a brief gold rush on the competitions fourth day nabbing a pair of gold medals with Iryna KURACHKINA (BLR) upedned Mimi HRISTOVA (BUL), 10-0 at 57kg and Olympic bronze medalist Vasilisa MARZALIUK (BLR) dominated Francy RAEDELT (GER), 9-0 at 76kg.

The United World Wrestling calendar continues July 12-14 with the Yasar Dogu Ranking Series tournament in Istanbul. The tournament will be the last Ranking Series event of the year in freestyle and women’s wrestling. 

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.