#WrestleBuenosAires

Nunes de Oliveira Avenges World Championships Loss to Mallory Velte at #WrestleBuenosAires

By Taylor Miller

BUENOS AIRES, Argentina – Lais NUNES DE OLIVEIRA (BRA) won the 62 kg women’s freestyle Pan Am Championships title on Saturday night, avenging a loss from World Championships to Mallory VELTE (USA).

Nunes de Oliveira fell short of a World bronze medal in October, losing to Velte in the bronze-medal match, 2-1. Today, she flipped the result in her favor, claiming a 6-1 decision over the American in the Pan Am finals.

The U.S. did, however, win three individual titles and a team title on Saturday.

At 53 kg, 2018 World silver medalist Sarah HILDEBRANDT (USA) defeated 2011 Junior World bronze medalist Luisa VALVERDE MELENDRES (ECU) with a 10-0 tech fall.

Winning the championship at 68 kg was 2018 World bronze medalist Tamyra MENSAH-STOCK (USA), who pinned 2018 U23 World champion Yudari SANCHEZ RODRIGUEZ (CUB) in 1:33.

Just a few matches later, four-time World champion Adeline GRAY (USA) picked up a win by fall also, with a pin over Genesis REASCO VALDEZ (ECU) in 1:20 for the 76 kg gold.

Cuba and Ecuador also earned champions on Saturday night.

At 50 kg, 2016 Junior Pan American champion Yusneylys GUZMAN LOPEZ (CUB) edged out three-time Junior World medalist Erin GOLSTON (USA), scoring a takedown and step out in the first period for a 3-0 win.

Two-time Olympian Lissette ANTES CASTILLO (ECU) won the 57 kg bracket, pinning Hannah TAYLOR (CAN) in 1:32, helping Team Ecuador to a third-place finish.

In men’s freestyle, Chandler ROGERS (USA) and J’den COX (USA) won the two gold medals of the night, both registering pins in their final matches.

Rogers stuck Francisco GUZMAN VELASQUEZ (PUR), while 2018 World champion Cox tallied a 13-second pin over Diego RAMIREZ FLORENTIN (PAR).

The competition wraps up tomorrow with eight men’s freestyle weights. Action will begin at 10 a.m. local time (9 a.m. EST) live on unitedworldwrestling.org.

Final women’s freestyle team standings
1. USA – 200
2. Canada – 167
3. Ecuador – 89
4. Brazil – 89
5. Cuba – 86
6. Peru – 54
7. Venezuela – 52
8. Argentina – 47
9. Puerto Rico – 45
10. Mexico – 45

Final women’s freestyle results

50 kg
GOLD - Yusneylys GUZMAN LOPEZ (CUB) dec. Erin GOLSTON (USA), 3-0
BRONZE - Thalia MALLQUI PECHE (PER) dec. Jacqueline MOLLOCANA ELENO (ECU), 10-7
BRONZE - Patricia BERMUDEZ (ARG) df. Mariana DIAZ MUNOZ (MEX), fall

53 kg
GOLD - Sarah HILDEBRANDT (USA) TF Luisa VALVERDE MELENDRES (ECU), 10-0
BRONZE - Diana WEICKER (CAN) dec. Carolina CASTILLO HIDALGO (COL), 6-3
BRONZE - Lilianet DUANES ANDRES (CUB) TF Justina BENITES VASQUEZ (PER), 10-0

57 kg
GOLD - Lissette ANTES CASTILLO (ECU) df. Hannah TAYLOR (CAN), fall 1:32
BRONZE - Jacarra WINCHESTER (USA) df. Yessica OVIEDO PEREZ (DOM), fall 5:54
BRONZE - Betzabeth SARCO COLMENAREZ (VEN) dec. Nes RODRIGUEZ TIRADO (PUR), 5-4

62 kg
GOLD - Lais NUNES DE OLIVEIRA (BRA) dec. Mallory VELTE (USA), 6-1
BRONZE - Nathaly GRIMAN HERRERA (VEN) df. Yaquelin ESTORNELL ELIZASTIGUE (CUB), 1:05
BRONZE - Abnelis YAMBO MIRANDA (PUR) dec. Mayra ANTES CASTILLO (ECU), 11-7

68 kg
GOLD - Tamyra MENSAH (USA) df. Yudari SANCHEZ RODRIGUEZ (CUB), fall 1:33
BRONZE - Olivia DI BACCO (CAN) df. Yanet SOVERO NINO (PER), injury default
BRONZE - Ambar GARNICA FLORES (MEX) dec. Andrimar LAZARO DIAZ (VEN), 8-4

76 kg
GOLD - Adeline GRAY (USA) df. Genesis REASCO VALDEZ (ECU), fall 1:20
BRONZE - Erica WIEBE (CAN) dec. Mabelkis CAPOTE PEREZ (CUB), 6-0
BRONZE - Diana CRUZ ARROYO (PER) df. Gabriela CANALES HERRERA (MEX), fall

Men’s freestyle final results

79 kg
GOLD - Chandler ROGERS (USA)
SILVER - Santiago MARTINEZ RESTREPO (COL)
BRONZE - Jasmit PHULKA (CAN)

92 kg
GOLD - J'den COX (USA)
SILVER - Jaime ESPINAL (PUR)
BRONZE - Diego RAMIREZ FLORENTIN (PAR)

 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.