#Rome2018

Nine Nations Qualify Wrestlers for Tuesday's European Junior Greco-Roman Finals

By Eric Olanowski

ROME, Italy (July 30) - The opening day of the 2018 European Juniors kicked off today in Rome, Italy and nine nations qualified a wrestler for tomorrow’s Greco-Roman finals. Russia was the lone nation to put more than one wrestler in the finals, as Oleg AGAKHANOV (RUS) and Egor KADIROV (RUS) each reached the finals of their respective weight classes. 

Oleg Agakhanov gave Russia their first finalist after he outscored Artsiom SHUMSKI (BLR), 10-0 to make the 130kg finals. 

Agakhanov, the 2017 Vantaa Painicup will go head-to-head with Germany’s Cerro Pelado International bronze medalist, Franz RICHTER for the heavyweight title. In the semifinals, Richter blasted through Beka MAKARIDZE (GEO), 8-2 to make his way to the European Junior gold-medal bout. 

Egor KADIROV (RUS) is one of two Russian wrestlers who made the Greco-Roman finals on the opening day of the 2018 European Junior Championships. (Photo by Max Rose-Fyne) 

Egor KADIROV (RUS) was the second Russian wrestler to make the finals, shutting out 2016 Cadet World team representative, Vahe POGHOSYAN (ARM), 9-0 to make the 77kg championship match. 

In the finals, Kadirov, the 2016 Vantaa Painicup champion will wrestle Bulgaria’s 2016 Cadet World team representative, Zahari ZASHEV. 

Nearly all of the finalists have previous age-level European Championship experience, but none have reached the gold-medal bout, meaning five first time continental champions will be crowded tomorrow. 

The day two Greco-Roman finals are scheduled to begin on Tuesday at 6:00 PM local time. (Click HERE for full schedule)

Finals Match-ups   
57kg - Giovanni FRENI (ITA) vs. Tigran MINASYAN (ARM)
63kg - Maksim NEHODA (BLR) vs. Oleksandr HRUSHYN (UKR)
77kg -  Egor KADIROV (RUS) vs. Zahari Rosenov ZASHEV (BUL)
87kg Temuri TCHKUASELIDZE (GEO) vs. Alex Gergo SZOKE (HUN)
130kg - Oleg Kahaberovitch AGAKHANOV (RUS) vs. Franz RICHTER (GER)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.