European Games

Mattsson, Sadulaev Look for Second Titles at European Games

Wednesday, June 26, 2019 - 18:53 By United World Wrestling Press

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MINSK, Belarus (June 26) - Sofia MATTSSON (SWE) and Abdulrashid SADULAEV (RUS) claimed victories in the semifinals of the European Games on Wednesday and now stand one win away from winning their second titles. 

The 29-year-old Mattsson, a six-time world medalist and 2016 Olympic bronze-medal winner, reached the finals at 53kg by defeating Nina HEMMER (GER) 10-2. All the points scored came in the first period. Mattsson's first European Games title in 2015 came at 55kg. 

She will meet Yulia KHAVALDZHY (UKR) in the gold-medal match. Khavaldzhy stunned two-time European champion Stalvira ORSHUSH (RUS) 7-4 in the semifinals. Orshush led for most of the match until Ukrainian mounted a late comeback to pull out the victory. With Orshush leading 4-1, Khavaldzhy scored a takedown with 35 seconds remaining in the match before picking up multiple exposures to win by three.

Sadulaev, a 2016 Olympic champion and three-time world champion, advanced to the finals at 97kg by earning his third straight shutout victory. He topped world No.8 Aliaksandr HUSHTYN (BLR) 6-0, with five of his points coming in the first period. He will meet Nurmagomed GADZHIYEV (AZE) for the gold medal. 

Gadzhiyev shut out Murazi MCHEDLIDZE (UKR) in the other semifinal at 97kg. Gadzhiyev, a European bronze medalist and past junior world champion, built a 3-0 lead in the first period and added two second-period takedowns while shutting down Mchedlidze's offense.

The 65kg gold-medal final will feature a pair of world champions, Haji ALIYEV (AZE) and Vladimer KHINCHEGASHVILI (GEO).

Aliyev, a three-time world champion, overcame a slow start to defeat Hor OHANNESIAN (UKR) 4-4 on criteria. Ohannesian controlled the first period, scoring off a passivity and then securing a takedown to grab a 3-0 lead at the break. Aliyev came out strong in the second period, picking up a takedown to cut the deficit to 3-2. With 22 seconds left, Aliyev scored a takedown to go ahead and held on for the criteria win.

Khinchegashvili, a 2016 Olympic champion, trailed 1-0 at the break in his semifinal match against two-time world bronze medalist Akhmed CHAKAEV (RUS), but came back to win 8-2 to reach the gold-medal match.

In women's wrestling at 68kg, two-time European champion Anastasiia BRATCHIKOVA (RUS) knocked off world No.1 and returning world champion Alla CHERKASOVA (UKR) 4-2. Bratchikova scored first with a step out and then countered an attack for a takedown to build a 3-0 lead. Cherkasova inched closer with a takedown in the first minute of the second period to cut the deficit to 3-2. With 14 seconds remaining Bratchikova, extended her lead with a step out and held on for the victory.

Bratchikova will face Anastasija GRIGORJEVA (LAT) for the gold medal. Grigorjeva defeated Danute DOMIKAITYTE (LTU) 10-3 in the semifinals. 

RESULTS

Freestyle 

65kg
GOLD - Vladimer KHINCHEGASHVILI (GEO) vs. Haji ALIYEV (AZE)
SEMIFINAL - Vladimer KHINCHEGASHVILI (GEO) df. Akhmed CHAKAEV (RUS), 8-2
SEMIFINAL - Haji ALIYEV (AZE) df. Hor OHANNESIAN (UKR), 4-4

97kg
GOLD - Abdulrashid SADULAEV (RUS) vs. Nurmagomed GADZHIYEV (AZE)
SEMIFINAL - Abdulrashid SADULAEV (RUS) df. Aliaksandr HUSHTYN (BLR), 6-0
SEMIFINAL - Nurmagomed GADZHIYEV (AZE) df. Murazi MCHEDLIDZE (UKR), 7-0

Women's Wrestling

53kg
GOLD - Sofia MATTSSON (SWE) vs. Yulia KHAVALDZHY (UKR)
SEMIFINAL - Sofia MATTSSON (SWE) df. Nina HEMMER (GER), 10-2
SEMIFINAL - Yulia KHAVALDZHY (UKR) df. Stalvira ORSHUSH (RUS), 7-4

68kg
GOLD - Anastasija GRIGORJEVA (LAT) vs. Anastasiia BRATCHIKOVA (RUS)
SEMIFINAL - Anastasija GRIGORJEVA (LAT) df. Danute DOMIKAITYTE (LTU), 10-3
SEMIFINAL - Anastasiia BRATCHIKOVA (RUS) df. Alla CHERKASOVA (UKR), 4-2
 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.