European Games

Marzaliuk Tops Vorobeva at European Games, Day 3 Semifinals Set

Thursday, June 27, 2019 - 11:28 By United World Wrestling Press

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MINSK, Belarus (June 27) - For Vasilisa MARZALIUK (BLR), the road to a second straight European Games gold medal started with an Olympic champion. 

The 31-year-old Belarusian defeated two-time Olympic medalist Natalia VOROBEVA (RUS) 2-1 at 76kg in her first match Thursday in Minsk, Belarus. Vorobeva scored first and led 1-0 at the break, but Marzaliuk battled back to win. 

She was then pushed in her quarterfinal match against returning world bronze medalist Martina KUENZ (AUT), but prevailed 3-2. Marzaliuk will face 2015 world bronze medalist Epp MAE (EST) in the semifinals. The other semifinal match at 76kg will pit Sabira ALIYEVA (AZE) against Francy RAEDELT (GER).

Three-time Olympic medalist Mariya STADNIK (AZE) also remained on track for a second European Games gold medal. She picked up a 10-0 technical superiority in under a minute against Anna LUKASIAK (POL) in the quarterfinals at 50kg. Stadnik will meet world No.7 Evin DEMIRHAN (TUR), a 2017 world bronze medalist and two-time European medalist. 

World No.2 Oksana LIVACH (UKR) advanced to the semifinals at 50kg after a hard-fought 2-1 victory over Miglena SELISHKA (BUL). She will face Viyaleta CHYRYK (BLR) in the semifinals.

Iryna KURACHKINA (BLR) came from behind to stun world No.2 Grace BULLEN (NOR) 9-8 in the quarterfinals at 57kg. Bullen led 6-4 after the first period, but Kurachkina came out strong in the second period and pulled out the win. She will battle Anastasia NICHITA (MDA) in the semifinals. Also at 57kg, Mimi HRISTOVA (BUL) shut out world No.8 Alyona KOLESNIK (AZE) 6-0 to reach the semifinals, where she will face Bediha GUN (TUR). 

World No.1 Taybe YUSEIN (BUL) moved into the semifinals with a 4-0 victory over world No. 7 Johanna MATTSSON (SWE) at 62kg. Her semifinal opponent will be world No.5 Yuliia TKACH (UKR), a 2014 world champion and 2015 European Games silver medalist. Elmira GAMBAROVA (AZE) and Kriszta INCZE (ROU) will square off in the other semifinal match at 62kg.

Thursday's semifinal matches are scheduled to begin at 18:00 local time.

SEMIFINAL MATCHUPS

Women's Wrestling

50kg
SEMIFINAL - Evin DEMIRHAN (TUR) vs. Mariya STADNIK (AZE)
SEMIFINAL - Oksana LIVACH (UKR) vs. Viyaleta CHYRYK (BLR)

57kg
SEMIFINAL - Mimi HRISTOVA (BUL) vs. Bediha GUN (TUR)
SEMIFINAL - Anastasia NICHITA (MDA) vs. Iryna KURACHKINA (BLR)

62kg
SEMIFINAL - Yuliia TKACH (UKR) vs. Taybe YUSEIN (BUL)
SEMIFINAL - Elmira GAMBAROVA (AZE) vs. Kriszta INCZE (ROU)

76kg
Sabira ALIYEVA (AZE) vs. Francy RAEDELT (GER)
Epp MAE (EST) vs. Vasilisa MARZALIUK (BLR)
 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.