Obituary

Magomed Aliomarov, Leader in Development of Women's Wrestling, Dies at 67

Wednesday, May 13, 2020 - 17:00 By United World Wrestling Press

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MAKHACHKALA, Russia (May 13) -- Magomed ALIOMAROV, head coach of Russia's resurgent women's wrestling program, died Wednesday after a brief battle with COVID-19. He was 67.

Born in the small village of Tlyarosh, Dagestan, Aliomarov began wrestling as a child. After his competitive years, Aliomarov worked as a club coach in Dagestan from 1978-1992 before taking an administrative role as vice-president of the Azerbaijan Wrestling federation from 2008 to 2017. That nation saw great success during Aliomarov's tenure including a 2009 World Championship team title in women's wrestling. In 2011 Aliomarov became the head coach of Azerbaijan Women's Wrestling team, where he remained until 2015.

The Russian Federation hired Aliomarov back in February 2019 to lead its women's program. The move created instant results with Russia earning the team title at the 2020 European Championships in Rome and runner-up honors at the 2019 World Championships in Nur-Sultan. The successes made Aliomarov and the Russian Wrestling Federation hopeful for the future of the women's program.
 
"I have no words. He was such an energetic person who had so many plans. Our women's team followed him, and that lead to very good results," said Mikhail Mamiashvili, President of Russian Wrestling Federation. "Our deepest condolences to the relatives and friends of Magomed Aliomarovich and the entire wrestling community."

Known to be a fierce advocate for his athletes, Aliomarov was widely respected by opposing coaches, while also enjoying the admiration of his athletes.

"It's difficult to believe," said Inna Trazhukova, who won a world championship in Nur-Sultan. "His death is a great loss for our team. He believed in me before the 2019 World Championships and I got the best result in my whole sports career."

"We had the great plans for Olympic Games and I'm very sad that they wouldn't come true."

United World Wrestling president Nenad LALOVIC also sent his condolences to the Russian Wrestling Federation and the families and friends of Aliomarov.

"We are very saddened by the news. The death of Aliomarov is a big loss for the sport and our community."

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.