#WrestleOlegKaravaev

Kus and Sasunouski to Square off Saturday Night in Top-Four Matchup

Friday, July 26, 2019 - 16:00 By Eric Olanowski

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MINSK, Belarus (July 26) --- Top-ranked Emrah KUS (TUR) capped off the opening day of wrestling at the Oleg Karavaev with a trio of wins and will square off with fourth-ranked Viktar SASUNOUSKI (BLR) in the 82kg finals. 

Kus kick-started his day with a 6-2 win over Marad HUSEINAU (BLR), then followed that up with an 8-0 routing of Jalgasbay BERDIMURATOV (UZB) to set up a semifinals match with Bilan NALGIEV (UZB). The Uzbek had a 1-0 lead over the reigning world runner-up but an inactivity point and a front head pinch earned Kus the 3-1 victory. 

He’ll meet Belarus’ fourth-ranked Viktar Sasunouski for the gold medal. The Belarusian trailed 3-1 late into the second period but slipped his way into a side head lock -- picking up four points and the 5-3 lead. He later tacked on two additional points for a correct throw and won, 7-3. 

Meanwhile, Shinobu OTA (JPN) fell behind 8-3 in his 63kg semifinal bout against Mirambek AINAGULOV (KAZ) but scored six unanswered points and locked up his spot in the Oleg Karavaev finals with the 9-8 come-from-behind victory. 

Ota, the Rio Olympic runner-up, will see Islomjon BAKHRAMOV (UZB) in the gold-medal bout. 

Bakhramov, the 15th-ranked wrestler in the world down at 55kg, bumped up to 60kg and knocked off reigning world bronze medalist WALIHAN Sailike (CHN), 3-3 after trailing by three points heading into the closing three minutes. 

RESULTS

63kg 
GOLD - Islomjon BAKHRAMOV (UZB) vs. Shinobu OTA (JPN)
SEMIFINAL - Islomjon BAKHRAMOV (UZB) df. Sailike WALIHAN (CHN), 3-3  
SEMIFINAL - Shinobu OTA (JPN) df. Mirambek AINAGULOV (KAZ), 9-8

72kg
GOLD - Magomed YARBILOV (RUS) vs. Narek OGANIAN (RUS)
SEMIFINAL - Narek OGANIAN (RUS) df. Meiirzhan SHERMAKHANBET (KAZ), 5-2 
SEMIFINAL - Magomed YARBILOV (RUS) df. Uladzislau MANKEVICH (BLR), 8-0 

82g
GOLD - Emrah KUS (TUR) vs. Viktar SASUNOUSKI (BLR)
SEMIFINAL - Emrah KUS (TUR) df. Bilan NALGIEV (UZB), 3-1  
SEMIFINAL - Viktar SASUNOUSKI (BLR) df. Milad ALIRZAEV (RUS), 7-3

97kg 
GOLD - Siarhei STARADUB (BLR) vs. Suleyman DEMIRCI (TUR)
SEMIFINAL - Siarhei STARADUB (BLR) df. Yerulan ISKAKOV (KAZ), 4-0 
SEMIFINAL - Suleyman DEMIRCI (TUR) df. Fatih BASKOY (TUR), 2-1 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.