#Anti-Doping

Iraq conducts anti-doping education program

Tuesday, August 16, 2022 - 11:11 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 16) -- At the request of the United World Wrestling, the Iraqi Wrestling Federation held a four-day anti-doping education program from August 11 to 14, 2022.

The seminar was conducted in collaboration with the Iraqi Anti-Doping Agency.

Dozens of wrestlers, across various age groups, along with coaches and athletes’ support staff attended the sessions, where they were educated about their obligations and rights as per the World Anti-Doping Agency (WADA) Code.

Several subjects were discussed during the sessions. The wrestlers, their coaches and support staff were made aware of the WADA’s list of prohibited substances, effective as of January 1, 2022. The prohibited list may include any substance or methods that satisfy any two of the following three criteria: if it enhances an athlete’s sporting performance; if it is an actual or potential health risk to the athlete; or if it violates the spirit of sport, as defined by the WADA Code.

The wrestlers were also educated about the consequences of doping, the testing protocols, the risks associated with nutritional supplements and therapeutic use exemptions.

Mr Shaalan Al Tamimi, the president of the Iraqi Wrestling Federation, said: “I am very satisfied with this project and we will continue this close collaboration on education with the anti-doping organization in Iraq to combat harmful conduct for our sports community.”

The four-day anti-doping program was in continuation of UWW’s quest for clean sport and an effective anti-doping education is a crucial part of it. In partnership with the WADA and the International Testing Agency, the UWW is determined to fight against doping in Wrestling (Olympic and Associated Styles) and works closely with National Wrestling Federations, National Anti-doping Agencies and National Olympic Committees.

Education is the key to preventing doping, which should be the primary objective. The UWW's anti-doping education initiative offers a comprehensive program for all stakeholders, particularly young wrestlers. National Federations, too, have a crucial role to play in educating their wrestlers. UWW encourages and supports any program they wish to set up in partnership with their National Anti-doping Agency.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.