Beach wrestling

The heat is on for the titles after a first day on the sand

By United World Wrestling Press

Zagreb, Croatia, Turkey (September 7) - With the first two rounds for each weight class in the books, frequent throws and plenty of action in the wrestling circle in Zagreb’s Jarun Center, the stage is set for thrilling matches on sand tomorrow as many of the favourites proved to be in prime shape.

 On an overcast first day, it was the overall leaders in all men’s categories who won both their matches in dominant style. 

A close fight for the final can be expected in the 70kg category as Levan Kelekhsashvili (GEO), as well as overall runner-up Semen Radulov (UKR), didn’t disappoint and won both of today’s matches without conceding a point. 

 

 

Georgia’s Davit Khutsishvili came to Zagreb as the leader at 80kg and he won both matches in impressive fashion; the first one by superiority against his direct opponent for the Kings of the Beach title, Georgios Koulouchidis from Greece. The Greek won his second battle against Slovenia’s Timotej Trbulin in the same manner.

 

Dato Marsagishvili (GEO) also went undefeated today in the 90kg class and is eying his first Beach Wrestling World Championships title on Sunday.

 Odessa winner Oyan Nazariani from Azerbaijan picked up where he left off in the Ukraine and cruised past both his opponents in the heavyweights to earn the applause from the spectators on the stands.

 In the women’s 60kg category Camila Fama Tristao from Brazil is a star in the making at 60kg, and she’ll be looking to take home her first Beach Wrestling world title after winning both her fights on day 1 without being scored against. 

 All eyes will be on Ukraine’s Anna Mazurkevych in the final as she dominated at 70kg with two fast wins while the current Series leader in this category, Sonia Maria Pereira Brazio from Brazil, lost twice. 

 

 

The fastest win of the day in this weight class went to Diana Mary Betanzo from the United States when she defeated Sara Trbulin (SLO) in eight seconds.

 In the 50kg class Kristal Kimberly Betanzo was a force like her mother at 70kg, winning her fight in the first attack. Tomorrow she’ll face Ukraine’s Kateryna Mashkevych for the individual win on Croatian soil.

 Expect intense competitions with the action coming thicker and faster on day 2. Action will start 1pm GMT on Sunday, don’t miss the live stream on FloWrestling.org when the Kings and Queens of the beach will receive their world championship honours.

 Fans and athletes can also follow the Beach Wrestling World Series on InstagramFacebookYouTube, and Twitter.

 Match by match results can be found here.

 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.