#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Jamalov undergoes shoulder surgery, faces six-month recovery timeline

By Eric Olanowski

MUNICH, Germany (December 11) — Razambek JAMALOV (UZB) underwent surgery on his right shoulder yesterday in Munich, Germany, and will miss the first half of the 2025 season.

Jamalov, the 26-year-old native Russian who garnered Uzbekistan citizenship before the 2024 season, ran through a gauntlet of four former Russians -- Magomedkhabib KADIMAGOMEDOV (AIN), Tajmuraz SALKAZANOV (SVK), Chermen VALIEV (ALB) and Viktor RASSADIN (TJK) -- before pinning Daichi TAKATANI (JPN) in the 74kg Paris 2024 finals, becoming Uzbekistan's first freestyle Olympic champion since Athens 2004.

Jamalov is in good spirits after the operation and is healing well in Munich. "[My shoulder] doesn't feel too bad, but I'm mentally exhausted from the surgery," said Jamalov. "The support of my family is giving me strength."

He reinjured his shoulder before the Olympics but adapted his style to put less stress on that shoulder.

"I [reinjured] my right shoulder before the Olympics, which was already unstable that it would dislocate. But I tried to put less strain on that shoulder during competitions," he said.

Looking at the 2025 calendar, and with this being Jamalov's second surgery on the same shoulder since May 2023, he expects to be out until at least June.

"Yes, this is my second surgery on this shoulder so the rehabilitation will take 5-6 months," he said. "I do think about returning to sports and want to come back, but for now, I'm not sure which competitions I'll be able to participate in." 

With the six-month timetable that Jamalov provided, he's expected to miss the Asian Championships, Zagreb Open, Muhamet Malo, and Mongolian Ranking Series events. However, he has the potential to come back for the Hungarian Ranking Series event in July.

If not in Budapest, we could see Jamalov back for the Senior World Championships on September 13-21 in Zagreb, Croatia, nine months post-op.

While we won't have the chance to see Zhamalov on the mat for a while, here are nearly ten minutes of his highlights.