#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Akgul elected President of Turkish Wrestling Federation

By Eric Olanowski

ANKARA, Turkiye (December 18) --- Taha AKGUL (TUR) today was elected the President of the Turkish Wrestling Federation at the 6th Regular and Financial General Assembly of the Turkish Wrestling Federation held at the Anadolu Hotels Esenboğa Thermal in Ankara.

Akgul retired from his wrestling career four short months ago at the Paris 2024 Olympic Games after successfully winning his third Olympic medal. The 34-year-old native of Sivas, Turkiye, won Olympic gold in Rio 2016 and then back-to-back bronze medals at the Tokyo 2020 and Paris 2024 Olympics. Akgul is also a three-time world gold medalist and 11-time European champion.

"I am very happy to have been elected president by the representatives. Together, with my team, I will do my best for the sport of wrestling with passion and hard work,” Akgul stated to United World Wrestling shortly after the elections.

According to the Turkish Wrestling Federation’s Instagram page, Akgul received 189 out of 288 votes. Former three-time world champion Celcuk CEBI (TUR) received 92 of the remaining 99 votes, while the remaining seven were nullified.

“The full members of the new board of directors of the federation under the presidency of Akgul are as follows: Mesut Ozarslan, Abdullah Şanli, Arslan Narin, Murat Şahin, Huseyin Kaya, Şems Sezal, İsmail Yagbat, İhsan Gurol Guey, İbrahim Demirturkoğgu and Ahmet Yildirim,” stated the TWF.

For more information regarding Akgul's election and other news from Turkiye, see the Turkish Wrestling Federation's Instagram page.