#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleZagreb

Zagreb Open 2025 Day 1 Semifinals Set

By Vinay Siwach

ZAGREB, Croatia (February 5) -- The first Ranking Series of 2025 is here. The Zagreb Open will see wrestling over four days with Freestyle starting things in 57kg, 61kg, 65kg, 70kg, 74kg and 86kg weight classes.

WATCH LIVE | LIVE MATCH ORDER | 2025 SEASON PREVIEW

13:35: The final semifinals of the session at 86kg. Zahid VALENCIA (USA) gets the better of Nathan JACKSON (USA) 12-2 and advance to the final. He will face Arsenii DZHIOEV (AZE) who blanked Trent HIDLAY (USA) 5-0.

13:25: David CARR (USA) rolls to a 12-2 win over Murad KURAMAGOMEDOV (HUN) 12-2 and will face Tajmuraz SALKAZANOV (SVK) who got the better of Giorgi ELBAKIDZE (GEO).

13:15: Sina KHALILI (IRI) into the Zagreb Open final at 70kg as James GREEN (USA) pulls out of the semifinals citing an injury. He will face Kanan HEYBATOV (AZE) who defeated Ebrahim ELAHI (IRI) 10-5.

13:05: Abbas EBRAHIM (IRI) gets his gut wrench going against Erik ARUSHANIAN (UKR) to win 14-4 at 65kg. He will face Joseph MC KENNA (USA) who defeated Goga OTINASHVILI (GEO)

13:00: We just published a tribute to Mariya STADNIK (AZE) who retired on Monday after 22 years! Legend. Read it here.

12:50: The 61kg final is set and it's all-Iranian. Ahmad JAVAN (IRI) and Ibrahim KHARI (IRI) won their respective semifinals to advance. The third Iranian in the weight class, Reza MOMENI (IRI) also has a chance to win a bronze medal as he lost the semifinals to Khari.

12:40: Spencer LEE (USA) with a 6-4 win over Roman BRAVO YOUNG (MEX). He led 6-0 before allowing Young to score a stepout and a takedown but that was all. He will wrestle Bazarganov in the 57kg final.

12:35: Islam BAZARGANOV (AZE) gives a reality check of senior level wrestling to Ahora KHATERI (IRI). The Azerbaijan wrestlers rolls to a 10-0 technical superiority win over the Iranian to move to the 57kg final. 

12:30: Semifinals of the day begin now. We have 57kg wrestlers coming on the mat now.

12:22: European champion and world medalist Tajmuraz SALKAZANOV (SVK) hangs on a for a 5-0 win over Aghanazar NOVRUZOV (AZE). He will wrestle in the semifinals at 74kg. 

12:12: Murad KURAMAGOMEDOV (HUN), who recently defeated Paris medalist Chermen VALIEV (ALB) in the Bundesliga, beats U20 world champion Ali REZAEI (IRI) 6-1 at 74kg. Kuramagomedov was on point in that bout.

12:00: Zahid VALENCIA (USA) gave up a couple of step outs against Abolfazl RAHMANI (IRI) but got the job done with a 5-2 win at 86kg to move into the semifinals.

11:45: Two solid bouts on Mat C. Joseph MC KENNA (USA) used a good four-pointer throw and completed a 7-4 win over Ali RAHIMZADA (AZE). In the next bout, Ali KHORRAMDEL (IRI) was leading Goga OTINASHVILI (GEO) 7-0 in the first period but struggled with the pace in the second as Otinashvili came back and made the score 13-9. As Khorramdel tried a desperate four-pointer, Otinashvili pinned him

11:35: James GREEN (USA), who is back after a year and a half of retirement, wins a close one over compatriot Alec PANTELO (USA) 4-3 at 70kg. He marked his international return at the 2024 World Championships at 70kg and finished 11th.

11:25: Paris silver medalist Spencer LEE (USA) comes out and gets a 10-0 win over Luka GVINJILIA (GEO) in two minutes. He moves into the semifinals at 

11:10: Former U17 world champion and Iran's big bet at 57kg Ahora KHATERI (IRI) comes out off a hole! He was trailing 7-2 against Brandon COURTNEY (USA) with less than 30 seconds remaining but mounts a comeback and wins 7-7

11:05: Two-time Olympian and world champion Iszmail MUSZUKAJEV (HUN) with a little awkward start to the season. Up against Jarrett JACQUES (USA) in the opening round at 70kg, Muszukajev drops the bout 3-2. He lacked his speed and the conditioning is missing as well. Great win for Jacques.

10:55: Kamil KERYMOV (UKR) gave a tough fight to Paris Olympian Roman BRAVO YOUNG (MEX) at 57kg but RBY, popularly known as in the USA circuit, wins 9-6. He is on a potential clash with Spencer LEE (USA) in the semifinals

10:45: Azamat TUSKAEV (SRB) gets his typical defensive style out and hangs on for a controlled 4-0 win over Roberti DINGASHVILI (GEO) at 57kg.

10:30: Welcome to day one of the Zagreb Open! This is the first of the four Ranking Series events which will award points to the wrestlers and help in the seeding for the World Championships in September which incidentally will be held in the same Arena Zagreb.