#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

UWW President Lalovic conferred Order of Dostyk by Kazakhstan

Wednesday, February 26, 2025 - 15:08 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (February 26) -- United World Wrestling President Nenad LALOVIC was conferred the Order of Dostyk of the second degree by Kazakhstan President Kassaym Jomart TOKAYEV for his contribution to the development of wrestling in Kazakhstan.

The Order of Dostyk of second degree is one of the state awards of Kazakhstan which it confers foreign nationals for their efforts in peace, friendship and cooperation between people.

Lalovic was in the country in second week of February and visited various sports facilities including the under-construction National Sports University in Astana.

"I am glad to visit Astana again," Lalovic was quoted as saying by Kazakhstan media. "Your city is becoming more beautiful and modern. Today, I got acquainted with the new sports infrastructure, surveyed several facilities that have made sports an integral part of the urban environment. Sports complexes are built at a high level, providing comfort for both athletes and fans. Each of them is capable of hosting international competitions."

Highlighting the key role wrestling plays in enhancing the country’s stance on the international arena, Tokayev hailed the achievements of Kazakhstan wrestlers following their successful performance at major world competitions.

Kazakhstan won its first-ever Freestyle gold medal at senior World Championships in 2023 when Rizabek AITMUKHAN (KAZ) won at 92kg. Last year, Nurkozha KAIPANOV (KAZ) won gold at 70kg in Tirana to become the second world champion from the country.

In Greco-Roman, it has five gold medals from three wrestlers while in Women's Wrestling, it has no gold but multiple silver medalists.