#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleTirana

WATCH: Shiotani's signature move - Reverse Lift or Tawaragaeshi

Monday, March 3, 2025 - 10:38 By Vinay Siwach

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TIRANA, Albania (March 3) -- Yu SHIOTANI (JPN) has done it many times domestically in Japan. On Sunday, he showed it to international fans.

As soon as he get the par terre position, instead for the typical gut-wrench, Shiotani goes for the reverse lift.

The reverse lift, known as Tawaragaeshi in Japanese, majorly seen in Greco-Roman wrestling when the wrestler on top in par terre jumps to face the grounded wrestler and the locks his hands around the opponents waist to throw him over his own head, or sometimes sideways.

That Aleksandr KARELIN photo in which he is clenching his teeth as he lifts his opponent like a sack. Exactly, a reverse lift.

Shiotani, former Asian champion, has mastered that move. And a reverse lift masterclass was on display on the final day of the Muhamet Malo Ranking Series 2025 in Tirana.

Out of the 53 points he scored on Sunday, Shiotani got 33 points from his signature reverse lift. Match after match, he would try the move and succeed as if the opponents did not how to defend it.

"There's not much to think about during a game like this. I do the Tawaragaeshi as if my body were moving on its own," Shiotani said.

Yu SHIOTANI (JPN)Yu SHIOTANI (JPN) performs a reverse lift during the 60kg semifinal. (Photo: United World Wrestling / Kostandin Andonov)

The Japanese federation Instagram page is full of Shiotani's reverse lift videos. Despite his go-to move, Shiotani is shy to explain his obsession with the move which he performs even when he is in a position to pin or roll his opponent.

"I'm trying to switch things up and try to lift the wrestlers rather than trying to hold him down," Shiotani said. "I'm always practicing so I am able to do it in any situation."

Shiotani doesn't hide it that he is going for the reverse lift. He ideally starts from a chest wrap and quickly moves his grip to waist. If the opponent tries to raise his head to defend, Shiotani scores an exposure, opening more scoring options.

This was the first time Shiotani was wrestling at 60kg in a UWW event, up from 55kg but he said that he always remained in shape for wrestling.

"I always keep in shape," he said. "Ever since moved up the weight class, I've always believed that I could win by building my body, so I'm glad I was able to do that."