#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleBratislava

UWW to test new Greco rule at 2025 European Championships

Friday, March 28, 2025 - 11:17 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (March 28) -- United World Wrestling Technical Commission has approved the testing of a Greco-Roman rule change at the European Championships next month.

According to the new rule in Greco-Roman, in case a bout ends 1-1, victory will be awarded to the wrestler who scored the first point. This modification will be implemented exclusively in Greco-Roman and will apply only to matches that end in a 1-1 tie.

The change, which is only being tested, was approved after the new UWW Technical Commission reviewed the current regulations. It unanimously acknowledged that the existing rule, which awards victory to the athlete who scores the last point, may unintentionally encourage passivity at the start of the bout.

Following the discussions, the Commission agreed to test the proposed change of awarding victory to the wrestler who scores the first point during the 2025 Senior European Championships in Bratislava, Slovakia to be held from April 7-13.

Additional senior Continental Championships or international tournaments may also be selected for further testing. United World Wrestling will provide updates should additional test events be required.