#JapanWrestling

Fujinami to move up to 57kg in quest for consecutive Olympic golds

By Ken Marantz

TOKYO (November 26) -- Akari FUJINAMI (JPN) won't be defending her Olympic gold at women's 53kg at the 2028 Los Angeles Games. That's bad news for anyone aiming to strike gold at 57kg.

Fujinami has announced that she will move up to the next Olympic weight class starting next year, the Japan federation website and Japan media widely recently reported.

Fujinami, who turned 21 on November 11, cited the difficulty of cutting weight for the decision, as well as the historic aspect that no woman wrestler has ever won a second straight Olympic gold after moving to a higher weight class.

"I have decided to move up to the 57kg weight class," Fujinami said after Sunday's East Japan Collegiate Women's League, a team tournament that marked her first competition since winning the gold at the Paris Olympics in August. "Considering my height and my normal weight, I think I can give my best performance at 57."

Fujinami competed at 59kg in the five-team league tournament (one school was a no-show), which was run in a round-robin, duel-meet format with only three weight classes -- 53kg, 59kg and 76kg.

She won both of her matches by fall, extending her current winning streak to 139 matches dating back to her junior high school days in September 2017.

The 1.64-meter Fujinami was actually wrestling near her natural weight, which she says is "about 61kg." But even against two opponents from higher weight classes -- Ikuei University's Ichika ARAI (JPN) was the 2023 world U20 silver medalist at 57kg -- her skills and speed were still overwhelming.

"It has been really hard to cut down to 53kg," Fujinami said. "I felt I lost muscle during the process. I feel I can give my best performance by going down three kilos from my natural weight."

Asked when she expects to make her full-fledged "debut" at the new weight, she replied in a text message, "It will be sometime next year. I haven't decided exactly when yet."

With a full schedule of post-Olympic TV appearances and local events curtailing her training, she has already ruled out appearing at next month's Emperor's Cup All-Japan Championships.

It is likely she will compete at the Meiji Cup All-Japan Invitational Championships in the spring, as that tournament, along with the Emperor's Cup, will serve as qualifiers for the 2025 World Championships.

The move up to 57kg will likely put her on a collision course with the reigning Olympic champion, Tsugumi SAKURAI (JPN). The two met last year at the East Japan Collegiate tournament, with Fujinami coming away with a 5-0 victory.

The challenge of possibly accomplishing a historic first appeals to Fujinami, who last year won her second career world title at 53kg in Belgrade.

"I heard that no [woman] has moved up a weight class and won another Olympic gold," Fujinami said. "It will difficult, but that's what makes it challenging. I hope I can become stronger at the next [Olympics] in Los Angeles."

Two Japanese women -- Saori YOSHIDA (JPN) and Kaori ICHO (JPN) -- have won an additional Olympic gold after going down a weight, but that was mainly because the number of weight classes was expanded from four to six, allowing them to compete more closely to their normal weight.

Among men, the legendary Aleksandr MEDVED (URS) won the freestyle 97kg gold in 1964, then triumphed again at 97+kg in 1968, while Levan TEDASHVILI (URS) won at freestyle 82kg in 1972 and 90kg in 1976. More recently, Abdulrashid SADULAEV claimed the freestyle 86kg gold in 2016, then won again at 97kg in 2021.

Fujinami said she doesn't expect to make any major alterations to her wrestling style at the heavier weight.

"I have no intention of making any big changes in my wrestling style," she said. "I will still try to keep the opponent from getting at my legs, and take the initiative to score points. Still, I can feel the extra weight of four kilos, so how I increase my weight could affect how I perform."

At this year's East Japan league tournament, Fujinami's Nippon Sport Science University was relegated to second by Ikuei University, which won 2-1 in their duel meet. Ikuei got victories from Moe KIYOOKA (JPN) and Ami ISHII (JPN), who both won gold medals at last month's Non-Olympic Weight Category World Championships.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.