#WrestleNoviSad

Four Russian Women Punch Tickets to Day Four Finals

By Eric Olanowski

NOVI SAD, Serbia (March 6) – Russian women won four of five semifinal matches, qualifying a quartet of wrestlers for Thursday night’s U23 European championship women’s wrestling finals.

The four Russian women who will compete for gold on Thursday night (18:00 local time) are Nadezhda SOKOLOVA, Viktoriia VAULINA, Khanum VELIEVA, and Daria SHISTEROVA. 

At 50kg, Russia’s Sokolova threw Turkan NASIROVA (AZE) to her back early in the first period and scored the fall, locking up her first European finals appearance since her 2016 title-winner performance. 

She’ll wrestle 2018 world bronze medalist Oksana LIVACH (UKR) in the 50kg gold-medal bout. To reach the finals, Livach shutout Poland’s Katarzyna KAMINSKA, 10-0, and locked up her spot in the finals. The Ukranian wrestler led 4-0 in her semifinals match against Kaminska before closing the match out with a takedown and a pair of leg laces. 

Russia’s second finalist is Viktoriia Vaulina. Vaulina was up 8-0, but surrendered six straight points to her German opponent and only led 8-6. A late headlock for the Russian increased her lead by four points and pushed her into the finals with a 12-6 victory. 

She’ll have to defeat Turkey’s Eda TEKIN to take the home 55kg gold medal. Tekin trailed 4-1 with under 20 seconds left when she picked up a takedown and an exposure, stealing the match, 5-4. 

Four-time age-group world champion Khanum Velieva is the third Russian competing for a Day 4 gold medal. Velieva used three takedowns and a step out to score the 7-0 shutout over Ukraine’s Alina RUDNYTSKA LEVYTSKA in her semifinals match. 

Velieva will wrestle Natalia STRZALKA (POL) for the 68kg gold medal. 

Strzalka scored nine unanswered second-period points after trailing 4-0 and grabbed the 9-4 victory over Yauheniya ANDREICHYKAVA (BLR). 

Russia’s remaining semifinal winner was Daria Shisterova, who led 1-0 but had to capitalize on a pair defensive of takedowns in the second period to defeat Romana VOVCHAK (UKR), 5-2. 

She’ll take on Turkey’s Aysegul OZBEGE (TUR) in tomorrow’s finals. Ozbege shutout Italy’s Enrica RINALDI (ITA), 9-0, to reach her first European finals. 

The lone weight not featuring a Russian finalist is 59kg. 

Moldova’s Anastasia NICHITA will meet Ukraine’s Anhelina LYSAK in the 59kg gold-medal match.   

Nichita only needed a little over a minute to pick up the 10-0 technical superiority victory over Russia’s Zelfira SADRADDINOVA to lock up a spot in the finals.

Her finals opponent Lysak trampled Emma Margareta JOHANSSON (SWE), 12-1 in her semifinals bout. 

Thursday’s finals begin at 18:00 (local time) and can be watched live on www.unitedworldwrestling.org.

RESULTS
50kg 
GOLD - Oksana LIVACH (UKR) df. Nadezhda SOKOLOVA (RUS) 
SEMIFINAL - Oksana LIVACH (UKR) df. Katarzyna KAMINSKA (POL), 10-0 
SEMIFINAL - Nadezhda SOKOLOVA (RUS) df. Turkan NASIROVA (AZE), via fall 

55kg
GOLD - Eda TEKIN (TUR) vs. Viktoriia VAULINA (RUS)
SEMIFINAL - Eda TEKIN (TUR) df. Sezen BELBEROVA (BUL), 5-4 
SEMIFINAL - Viktoriia VAULINA (RUS) df. Ellen RIESTERER (GER), 12-6 

59kg 
GOLD - Anastasia NICHITA (MDA) vs. Anhelina LYSAK (UKR)
SEMIFINAL - Anastasia NICHITA (MDA) df. Zelfira SADRADDINOVA (RUS), 10-0
SEMIFINAL - Anhelina LYSAK (UKR) df. Emma Margareta JOHANSSON (SWE), 12-1 

68kg 
GOLD - Natalia  STRZALKA (POL) vs. Khanum VELIEVA (RUS)
SEMIFINAL - Natalia STRZALKA (POL) df. Yauheniya ANDREICHYKAVA (BLR), 9-4 

SEMIFINAL - Khanum VELIEVA (RUS) df. Alina RUDNYTSKA LEVYTSKA (UKR), 7-0 

76kg
GOLD - Daria SHISTEROVA (RUS) vs. Aysegul OZBEGE (TUR)
SEMIFINAL - Daria SHISTEROVA (RUS) df. Romana VOVCHAK (UKR), 5-2 
SEMIFINAL - Aysegul OZBEGE (TUR) df. Enrica RINALDI (ITA), 9-0 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.