Granma y Cerro Pelado

Cuba Women Take Six Cerro Pelado Golds

Tuesday, February 20, 2018 - 22:48 By Richard Immel

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HAVANA, Cuba – The Cuban women were tenacious throughout the Granma y Cerro Pelado, winning six of the possible eight gold medals up for grabs at the Coliseo de la Ciudad Deportiva on Tuesday.

With all eight weight categories being bracketed in round-robin format, today’s session was not a traditional final, but rather the last round of matches in each weight class.

The most credentialed competitor in the field, Yudari SANCHEZ (CUB), received a medical forfeit in her final match to clinch the 68 KG gold medal. Sanchez, a junior world silver medalist and U23 world bronze medalist, finished with a perfect 4-0 record for the tournament, with none of her matches going to the full six minutes.

Six-time Pan American medalist Yakelin ESTORNELL (CUB) rebounded from a day one loss to upend undefeated Hangelen LLANES (CUB) 8-4 this afternoon. The win catapulted Estornell to the 62 kg gold medal. It is her second international medal of the young 2018 calendar year, going alongside her previously earned Ivan Yarygin Grand Prix bronze.

Returning Cerro Pelado bronze medalist Leanne MENDOZA (CUB) won a gritty 2-1 match over Yusneylys GUZMAN (CUB), a past junior Pan American champion, for the 50 KG gold. In similar fashion, last year’s Cerro Pelado silver medalist Milaimys MARIN (CUB) earned the 76 KG gold with a win 3-0 over 2017 junior Pan American champion Mabelkis CAPOTE (CUB).

Dayselis RODRIGUEZ (CUB) was a revelation this week as she took down the 59 KG field with impressive victories. Rodriguez cemented her place atop the podium with a gutsy 4-3 win over London Olympian and two-time Pan American champion Kelsey CAMPBELL (USA).

The final champion from the host nation came at 55 KG. Laura HERIN (CUB) fought tooth-and-nail with teammate Yayneli SANZ (CUB) and came out on top in a 3-1 contest. Herin and Sanz were the only two women entered at the weight class.

Rio Olympics fifth-place finisher Betzabeth Angelica ARGUELLO VILLEGAS (VEN) and 2016 Pan American bronze medalist Alejandra ROMERO (MEX) were the only non-Cuban women to win gold at the Granma y Cerro Pelado.

Arguello Villegas, a three-time Pan American bronze medalist, dominated Amanda HERNANDEZ (CUB) 11-1 for her final victory of the tournament at 53 KG.

Romero, who did not compete today, wound up deadlocked with Maria FERNANDA (CUB) and junior world silver medalist Lianna MONTERO (CUB) at 3-1 overall within the 57 KG bracket. Romero was awarded the gold based on classification criteria.

The Granma y Cerro Pelado resumes on Wednesday with the first day of men’s freestyle competition at 10 a.m. local time. Complete results and a live stream of all the action can be found at unitedworldwrestling.org.

RESULTS: http://uww.io/4gTea

50 KG

Gold – Leanna MENDOZA (CUB)

Silver – Yusneylys GUZMAN (CUB)

Bronze – Lisa ERSEL (GER)

53 KG

Gold – Betzabeth Angelica ARGELLO VILLEGAS (VEN)

Silver – Amanda HERNANEZ (CUB)

Bronze – Lilianet DUANE (CUB)

55 KG

Gold – Laura HERIN (CUB)

Silver – Yayneli SANZ (CUB)

57 KG

Gold – Alejandra ROMERO (MEX)

Silver – Maria FERNANDA (CUB)

Bronze – Lianna MONTERO (CUB)

59 KG

Gold – Dayselis RODRIGUEZ (CUB)

Silver – Kelsey CAMPBELL (USA)

Bronze – Rachelis CARON (CUB)

62 KG

Gold – Yakelin ESTORNELL (CUB)

Silver – Hangelen LLANES (CUB)

Bronze – Guadalupe GARCIA (MEX)

68 KG

Gold – Yudari SANCEZ (CUB)

Silver – Soleimy CORABALLO (VEN)

Bronze – Yariannys MARIN (CUB)

76 KG

Gold – Milaimys MARIN (CUB)

Silver – Susana MARTINEZ (CUB)

Bronze – Mabelkis CAPOTE (CUB)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.