#WrestleBuenosAires

Cuba battling for fourth and fifth Greco-Roman gold medals at #WrestleBuenosAires

Friday, April 19, 2019 - 17:01 By Taylor Miller

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BUENOS AIRES, Argentina – Cuba put two in tonight’s Greco-Roman finals, including Yosvanys PENA FLORES and Antonio DURAN ROBLES. The country is going for its fourth and fifth gold medals in Greco this week.

Pena Flores will face 2017 Junior World champion Kamal BEY (USA) in the 77 kg bracket, and Duran Robles will take on two-time Pan Am bronze medalist Luis AVENDANO ROJAS.

In position for gold at 82 kg is Cheney HAIGHT (USA) and Carlos ESPINOZA CASTRO (PER). Both won their first-round matches in round robin and will battle for the title tonight.

The first four weights of women’s freestyle was also contested, and USA has already won two gold medals, putting up winning-records in round-robin action.

At 55 kg, Alex HEDRICK began her tournament with a fall and followed it up with a decision, and wrestling at 65 kg, Julia SALATA registered two technical falls for the crown.

The gold medal at 59 kg will be decided between Karoline SILVA DE SANTANA (BRA) and Laurence BEAUREGARD (CAN), who are each 2-0 going into tonight.

A similar situation at 72 kg, the title will come down to Rachel WATTERS (USA) and Dejah SLATER (CAN) in a three-man brackets.

Action will begin at 5 p.m. local time (4 p.m. EST) live on unitedworldwrestling.org.

Finals pairings

Greco-Roman

77 kg
GOLD - Yosvanys PENA FLORES (CUB) vs. Kamal BEY (USA)
BRONZE - Juan ESCOBAR (MEX) vs. David CHOC HUOC (GUA)
BRONZE - Jair CUERO MUNOZ (COL) vs. Johan BATISTA (DOM)

82 kg – round three matches
Cheney HAIGHT (USA) vs. Carlos ESPINOZA CASTRO (PER)

87 kg
GOLD - Luis AVENDANO ROJAS (VEN) vs. Antonio DURAN ROBLES (CUB)
BRONZE - Carlos ADAMES PALMER (DOM) vs. Alfonso LEYVA YEPEZ (MEX)
BRONZE - Phillip BARREIRO (CAN) vs. Patrick MARTINEZ (USA)

Women’s freestyle

55 kg – round three matches
Elis AZERRAD PARODI (ARG) vs. Jayd DAVIS (CAN)

59 kg – round three matches
Karoline SILVA DE SANTANA (BRA) vs. Laurence BEAUREGARD (CAN)
Andribeth RIVERA BELLIARD (PUR) vs. Kelsey CAMPBELL (USA)

65 kg – round three matches
Jessica BROUILLETTE (CAN) vs. Grabriela PEDRO DA ROCHA (BRA)

72 kg – round three matches
Rachel WATTERS (USA) vs. Dejah SLATER (CAN)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.