#WrestleRome

Colossal Rematch of Olympic Champs Brewing at 76kg

By Eric Olanowski

Natalia VOROBEVA (RUS) will make her ascent back up to 76kg at the Matteo Pellicone (March 4-7), which could set up a colossal Ranking Series rematch with fellow Olympic champion Erica WIEBE (CAN).

Vorobeva, the reigning world and European champion at the non-Olympic weight of 72kg, is moving up to 76kg with hopes of becoming the first non-Japanese woman ever to win a pair of Olympic gold medals. She won the London Olympic Games and settled for a Rio Olympic silver medal.

But before she tries to win a second Olympic gold, she has her eyes set on avenging her loss to Wiebe from the ’19 City of Sassari finals, where her Canadian foe grabbed a massive fall in just over two minutes.

When the pair of Olympic champs met at the ’19 City of Sassari finals, the match was pegged as arguably the most anticipated women’s wrestling match in Ranking Series herstory -- but the match was short-lived.

Wiebe ducked a front headlock attempt from Vorobieva and used an unorthodox inside leg hook to throw the Russian to her back for the fall. “The secret to my success is I’m pretty dangerous from every position,” Wiebe said when asked out the unconventional maneuver she used to pick up the fall. The Budapest world bronze medalist went on to say, “I wanted to go out there and compete. I wanted to make (Vorobeva) uncomfortable. I knew if I got her on her back, I wanted to stick her.”

The women's wrestling draws comes out Friday (March 5) morning at 8:00 (local time). For now, we'll have to patiently wait to see if the colossal matchup is going to happen!

The Matteo Pellicone kicks off on Thursday (March 4), with women’s wrestling action getting underway on Friday. You can follow all the action live on www.unitedworldwrestling.org.

SCHEDULE
Wednesday
18:00: Technical conference – all teams

Thursday
8:00: Medical Examination, Weigh-in & Draw GR 55-60-63-67-87-97-130kg
10:30 :Qualification rounds & repechage GR – 55-60-63-67-87-97-130kg
17:00: Opening Ceremony
18:00: Finals GR – 55-60-63-67-87-97-130kg

Friday
8:00: Medical Examination, Weigh-in and Draw GR – 72-77-82kg & WW – 57-62-68-76kg
10:30 : Qualification rounds & repechage GR – 72-77-82kg & WW – 57-62-68-76kg
18:00: Finals GR – 72-77-82kg & WW – 57-62-68-76kg

Saturday
8:00: Medical Examination, Weigh-in and Draw WW – 50-53-55-59-65-72kg & FS – 97-125kg
10:30: Qualification rounds & repechage WW – 50-53-55-59-65-72kg & FS – 97-125kg
18:00: Finals WW – 50-53-55-59-65-72kg & FS – 97-125kg

Sunday
8:00: Medical Examination, Weigh-in and Draw FS – 57-61-65-70-74-79-86-92kg
10:30: Qualification rounds & repechage FS – 57-61-65-70-74-79-86-92kg
18:00: Finals FS – 57-61-65-70-74-79-86-92kg

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.