#BurundiWrestling

Burundi Begins the Development Process of its National Sports System

Wednesday, December 8, 2021 - 15:16 By United World Wrestling Press

Share this article

Following the agreement of Olympic Solidarity to grant the program of development of the structure to the Burundian wrestling federation. United World wrestling, through its development department headed by Madame Deqa Niamkey, has dispatched Vincent AKA, development officer, to carry out this program. This program will run for one year and will be carried out in three stages:

The first phase, taking place from November 31 to 8, 2021 made it possible to assess the situation of the fight in Burundi. The entire first phase also made it possible to train young coaches and to launch the phase of structuring wrestling clubs. Burundian level 1 coaches trained in 2019 by educator Juan Maren Delis were thus able to be contacted for the launch of this program.

Following this phase, the expert gave recommendations for the next step.

This first phase ended on a positive note because the expert was able to meet the President of the Burundian NOC and IOC member, Ms. NSEKERA Lydia, who is committed to supporting the wrestling development project in Burundi. The president also showed her willingness to help women's wrestling.

 

The second phase of the DNSS (from April 1 to 10, 2022): Intermediate evaluation regarding the recommendations and directives of the first phase, training of national technical officials. The training of these national technical officials will be based on an Olympic wrestling competition. At the end of this phase, the expert will also make recommendations for the third phase.

Phase 3 of the DNSS (1st to 10th November 2022): Final evaluation and Complete ‘Establishment of wrestling academies (Wrestle for fun, Beach Wrestling and Olympic value). In this phase will be organize the seminar for club presidents, general secretary, and treasurer. This final evaluation will also be followed by recommendations with regard to the terminal phase in order to allow sustainable development.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.