#Fortaleza2018

Brazil, Canada, Colombia, Mexico and USA Boasts Multiple Finalists at #Fortaleza2018

Saturday, August 18, 2018 - 18:58 By Taylor Miller

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FORTALEZA, Brazil – The first session of the women’s freestyle tournament of the 2018 Junior Pan American Championships wrapped up with three 2017 Junior Pan American runners-up turning in undefeated performances, setting themselves up to reach the top of the podium.

All three of those wrestlers hail from Canada, including Jayd DAVIS at 53 kg, Hannah TAYLOR at 57 kg and Dejah SLATER at 68 kg.

Davis has rolled through the 53 kg bracket so far with two early falls and a 12-2 technical fall, which came against 2017 Cadet World athlete Vayle BAKER (USA).

Tonight, Davis will face Fatima ROJAS CHAVEZ (MEX), who is a 2018 Senior Central American and Caribbean Championships runner-up and Senior Central American and Caribbean Games bronze medalist.

At 57 kg, Taylor pinned 2018 Senior Pan American bronze medalist Michaela BECK (USA) at the final buzzer. The Canadian continued on with another pin in 5:44 against 2017 Cadet Pan Am silver medalist Susana LOZANO (MEX).

To open her tournament at 68 kg, Slater defeated 2015 Cadet World bronze medalist Kayla MARANO (USA) with a 15-4 technical fall. She followed it up with a 10-0 win against Grabriela PEDRO (BRA).

The 50 kg bracket saw Mariela ESCALANTE (MEX) and Greidy ESTUPINAN (COL) advance to the finals. This tournament marks their Pan American debuts.

There are three head-to-heads tonight that will determine the round-robin winner. Those weights include 59 kg, 62 kg and 76 kg.

At 59 kg, Brenda REYNA (USA) will face Katherine CUERO (COL), while the 62 kg deciding match also features USA vs. Colombia with Brianna CSONTOS (USA) taking on Paula MONTOYA (COL) for gold.

With only two people in the bracket, Beatriz RODRIGUES (BRA) and Miriam OLVERA (MEX) will wrestle their first matches of the day, going for the 76 kg title.

At 72 kg, Thais DE LUCAS (BRA) went 2-0 in the first half of the day. Should she win her last match tonight, she will take home the crown.

At 65 kg, there are four wrestlers tied with 2-1 records going into tonight’s session, counting Megan FENDELET (CAN), Andrea GARCIA (COL), Atzimba LANDAVERDE (MEX) and Ashlynn ORTEGA (USA). The winner will be determined after the last two matches are wrestled.

The medal matches are set for 5 p.m. ET live on unitedworldwrestling.org.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.