European Games

Beleniuk, Aleksanyan, Hryshchanka Claim Golds on Final Day of European Games

By United World Wrestling Press

MINSK, Belarus (June 30) - Artur ALEKSANYAN (ARM), one of the world's most decorated Greco-Roman wrestlers, can now add European Games gold medalist to a resume that includes an Olympic gold, three world titles and four European titles.

The 27-year-old Armenian shut out local favorite Aliaksandr HRABOVIK (BLR) 5-0 in the gold-medal match at 97kg in Greco-Roman on the final day of the European Games at the Minsk Sports Palace.

Aleksanyan scored a passivity point in the first period and led 1-0 at the break. He pulled away in the second period, going up 3-0 before executing a gut wrench with a little over a minute remaining in the match.

World No.1 Zhan BELENIUK (UKR) claimed the gold medal at 87kg, improving on his silver-medal performance at the previous European Games in 2015. Beleniuk, a 2015 world champion and 2016 Olympic silver medalist, defeated multiple-time U23 world medalist Islam ABBASOV (AZE) 3-1 in the gold-medal match. It was a rematch of this year's European Championships gold-medal match at 87kg, which Beleniuk won 5-1. 

On Sunday, the 28-year-old Ukrainian scored first off a passivity and then used a gut wrench to go up 3-0 in the first period. Abbasov, ranked No.5 in the world, would add a point off a passivity in the second period, but Beleniuk would hang on to win by two. He celebrated with a victory dance on the mat. 

Kiryl HRYSHCHANKA (BLR) sent the home crowd into a frenzy by winning a gold medal at 130kg in the final wrestling match of the European Games. He topped multiple-time European medalist Iakobi KAJAIA (GEO) 5-1 in the finals. The Belarusian heavyweight went down 1-0 before turning the tables. With Kajaia looking for a turn in par terre, Hryshchanka reversed the action and put the Georgian in trouble, nearly securing a fall and gaining two points in the process. He then used an exposure to go up 4-1. He would add a passivity point in the final period to win by four. 

World No.4 Viktor LORINCZ (HUN), a two-time world bronze medalist, earned a bronze medal at 87kg by defeating Ivan HUKLEK (CRO) 7-1. The other bronze medal at 87kg was won by Arkadiusz KULYNYCZ (POL), who picked up a 7-1 victory over Radzik KULIYEU (BLR). Kulynycz trailed at the break before scoring seven unanswered points in the second period. 

Felix BALDAUF (NOR), a 2017 European champion, took home a bronze medal at 97kg with a 6-1 win over Olympic bronze medalist Cenk ILDEM (TUR). Two-time U23 world champion Aleksandr GOLOVIN (RUS) rebounded from a semifinal loss to Aleksanyan to beat Revazi NADAREISHVILI (GEO) 5-1 for a bronze medal at 97kg.

A pair of 2016 Olympic bronze medalists won bronze medals at 130kg, Sergey SEMENOV (RUS) and Sabah SHARIATI (AZE). Semenov, a returning world champion, dominated Mykola KUCHMII (UKR) 10-1. Shariati edged Oskar MARVIK (NOR) 3-2, scoring the go-ahead takedown with just under two minutes remaining.  It's Shariati's second European Games medal as he won a silver medal in 2015. 

RESULTS

Greco-Roman

87kg
GOLD - Zhan BELENIUK (UKR) df. Islam ABBASOV (AZE), 3-1
BRONZE - Viktor LORINCZ (HUN) df. Ivan HUKLEK (CRO), 7-1
BRONZE - Arkadiusz KULYNYCZ (POL) df. Radzik KULIYEU (BLR), 7-1

97kg
GOLD - Artur ALEKSANYAN (ARM) df. Aliaksandr HRABOVIK (BLR), 5-0
BRONZE - Felix BALDAUF (NOR) df. Cenk ILDEM (TUR), 6-1
BRONZE - Aleksandr GOLOVIN (RUS) df. Revazi NADAREISHVILI (GEO), 5-1

130kg
GOLD - Kiryl HRYSHCHANKA (BLR) df. Iakobi KAJAIA (GEO), 5-1
BRONZE - Sergey SEMENOV (RUS) df. Mykola KUCHMII (UKR), 10-1
BRONZE - Sabah SHARIATI (AZE) df. Oskar MARVIK (NOR), 3-2

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.