#BeachWrestlingWorldSeries

Beach Wrestling World Series returns with 4-Stop Strong Season in All-New Locations in '21

Wednesday, June 2, 2021 - 13:45 By Katrin Strobl

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After a successful launch in 2019, the World Series is back for a spectacular 2021 season with the best beach wrestlers taking to the sand between July and September.

22 months since the coronation of the 2019 kings and queens of the beach in Croatia,  the Beach Wrestling World Series returns to appealing locations across Europe with more athletes and more nationalities than ever before. During the four events both women and men will take part in United World Wrestling’s fastest growing discipline and will define who is the best on the beach. Kicking off on the French Riviera in July, the reigning champions across all four weight categories will try and defend their titles until the Finale at Romania’s Black Sea in late September.

High flying action, frequent throws and a lot of athleticism will be on display throughout the season - the Beach Wrestling World Series and its recurring stars from four different weight categories will continue to earn the applause from spectators and gain international interest as the sport returns to the rings on the beach.

Four well-levelled weight categories, women and men on top of their sport and a cash prize - voted by fans for the ‘big move award’ are only some of the attractive aspects of this emerging discipline. With a three-rule and a three minute per fight format, the beach version of one of the world’s oldest sports appeals to a broader, younger and lifestyle-focused audience.

In 2021 the Beach Wrestling World Series begins in Saint Laurent du Var, which neighbours the city of Nice, on the French Riviera in mid-July. Landsberg Beach is the venue for the first clash of the beach wrestling elite after a forced 22-months hiatus.

Shifting focus during the summer from Olympic styles, the beach will be calling loud in September with three events in a row. On back-to-back weekends, the World Series will take an Italian turn and the first stop will be Rome, Italy and only a week later will head to the Aegean Sea in Katerini, Greece. While in both places the sport of wrestling can be traced back to ancient times, the modern approach of beach wrestling will be on display for the fans in the first two weeks of September.

For the season finale, traditionally held as the World Championships, the athletes will travel to the oldest continuously inhabited city in Romania, Constanta, on September 25 and 26. On the coast of the Black Sea, Mamaia Beach will serve as the crowning location of the 2021 Beach Wrestling World Champions.

The current title holders hail from Ukraine, Brazil, Greece, Georgia and Azerbaijan and carry the experience of Olympic Games and medals on their shoulders – who is ready to grapple for glory and achieve accolades in the wrestling’s freshest field, the Beach Wrestling World Series?

Beach Wrestling World Series 2021

16-17 July - Saint Laurent du Var (FRA) | Landsberg Beach
03-04 September - Rome (ITA) | Lido di Ostia
10-11 September - Katerini (GRE) | Paralia
25-26 September - Constanta (ROU) | Mamaia Beach

UWW Beach Wrestling

UWW, then known as FILA, codified the form of beach wrestling in 2004. Beach wrestling is standing wrestling done by wrestlers, male or female, inside a sand-filled circle measuring 7 meters (23 ft) in diameter. The style originally mirrored the rules used before the use of wrestling mats, and beach wrestling has been regarded as the oldest version of international competitive wrestling. The international rules have been modified in 2015 by UWW, with the current rules allowing wrestlers to score points via takedowns, pushing their opponent out of bounds, or bringing the opponent down to their back. 
The Beach Wrestling World Series was introduced in 2019 with the Beach Wrestling World Champions crowned during the final of a 4-legged competitive season across beach locations around the world.

Weight classes
Men: 70 kg, 80 kg, 90 kg, and +90kg
Women: 50 kg, 60 kg, 70 kg, and +70kg

Find out all about the Beach Wrestling World Series at www.beachwrestling.org
Follow us on social media
IG @uwwbeachwrestling
FB @ Beachwrestlingworldseries
YT @ https://www.youtube.com/channel/UCU82VJze6xdYhhp3uEFA_tw/featured - watch the competitions live

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.